Episodes
Oct. 21, 2026
Before You Invest, Ask “Who Actually Wants This?”
How do you tell a real opportunity from an expensive distraction? Dan Sullivan and Jeffrey Madoff explore why big ideas like Segway and Quibi fell short despite big-name backers and huge budgets, and explain how to look past the hype, ask better questions, and focus on what your customers actually want. Show Notes: Even in a good year, only a small share of IPOs turn out to be good investments. Some investors aren’t betting that an idea will work—they’re betting they can get out before everyo...
Oct. 6, 2026
We Used To Do This Together
Most companies hire to fill jobs. The best leaders cast to build greatness. Drawing on Dan Sullivan’s decades of coaching entrepreneurs and Jeffrey Madoff’s experience as a director, producer, and creative leader, Casting Not Hiring offers a new way to build a team that performs together rather than a collection of people who simply function on their own. Order Casting Not Hiring now. Activities that were once inherently social in the 1950s and ’60s have become much more solitary. Dan Sullivan ...
Sept. 22, 2026
Why Progress Falls Short Of The Promise
AI may seem ubiquitous, but most people are still in the early stages of figuring out how it can create practical advantages in their lives and businesses. Dan Sullivan and Jeffrey Madoff discuss the gap between a new technology’s initial promise and its real-world results, using AI and electric vehicles as examples. Show Notes: When a new technology enters the marketplace, customers aren’t interested in everything it can do; they’re interested in how it relates to what they’re already doing. ...
Sept. 8, 2026
Inventions That Changed How We Operate
The most important technologies do more than change what we can do; they change how we think. Dan Sullivan and Jeffrey Madoff explore what the number system, the wheel, and personal computing can teach us about AI, why platforms matter, and why human conversation remains essential as technology moves forward. Show Notes: The 10-digit number system was a profound cognitive breakthrough that became the foundation of modern economics. Once people understood the number system, they could think in...
Aug. 25, 2026
The Future Belongs To People Who Can’t Be Replaced
Predictions about how AI will affect jobs tend to swing between dystopia and utopia. Dan Sullivan and Jeffrey Madoff share a grounded perspective on how AI is affecting work today, how entrepreneurs are experimenting with it, and why the best opportunities will still belong to those who take ownership of their skills, relationships, and future. Show Notes: When it comes to AI, we’re still in the surprise phase, much like past moments when new technologies first appeared. Today’s AI fears mirr...
Aug. 25, 2026
The Future Belongs To People Who Can’t Be Replaced
Predictions about how AI will affect jobs tend to swing between dystopia and utopia. Dan Sullivan and Jeffrey Madoff share a grounded perspective on how AI is affecting work today, how entrepreneurs are experimenting with it, and why the best opportunities will still belong to those who take ownership of their skills, relationships, and future. Show Notes: When it comes to AI, we’re still in the surprise phase, much like past moments when new technologies first appeared. Today’s AI fears mirr...
Aug. 11, 2026
Techno‑Spiritualism And The Myth Of Sentient AI
Can AI ever become sentient? Dan Sullivan and Jeffrey Madoff unpack the fundamental differences between computer intelligence and human consciousness, and explain why emotional connection, meaning, and responsibility must remain human capabilities. Show Notes: AI, as we use it today, operates on very clever and very fast uses of language, not feelings. You can be conscious without sentience, but you can’t have sentience without consciousness. Throughout history, when something new isn’t full...
July 28, 2026
The Repeating Pattern Behind Outrageous Tech Promises
Every new technology seems to arrive with a wild promise that it will “change everything,” and AI is no exception. Dan Sullivan and Jeffrey Madoff explore how technological breakthroughs really create growth; why consumers, not inventors, capture most of the value; and how entrepreneurs can use AI as a practical multiplier instead of a magical fix. Show Notes: There have been about 10 major technological breakthroughs in the last 200 years, and each one arrived with big promises and bold predi...
July 14, 2026
Is AI Really Replacing Filmmakers?
Sora looked like it would change movies forever, until it didn’t. Dan Sullivan and Jeffrey Madoff walk through Sora’s rapid rise and shutdown. They discuss why hype, guesswork, and bad business models caught up with it and reveal what growth‑minded entrepreneurs can learn about value creation, relationships, and using AI as a tool instead of a miracle solution. Show Notes: When OpenAI first demonstrated Sora’s text‑to‑video capabilities in early 2024, the reaction was close to shock as filmmak...
July 2, 2026
How Timekeeping Shapes Your Wealth
How you measure and manage time shapes every decision you make as an entrepreneur. Dan Sullivan and Jeffrey Madoff explore the surprising history of time systems, why time and money are inseparable, and how clearer structures for time create more value, predictability, and profit in your business and life. Show Notes: The earliest timekeeping was based on people’s direct experience of the sun, moon, and stars rather than clocks or calendars. Before standard time, the United States had more th...
June 12, 2026
What Really Makes A New Technology Stick
Just about everyone is talking about AI, but very few are talking about the agreements that will actually make it useful. Dan Sullivan and Jeffrey Madoff explore why every major innovation, from railroads to credit cards to AI, only works when humans reach consensus on the rules, the measurements, and the value behind the technology. Show Notes: Every new breakthrough, including AI, tries to reorganize the existing world so everything changes to conform to its progress. For decades, Moore’s L...
May 26, 2026
Why Legacy Brands Lose Their Edge
The media landscape has changed completely, but many companies are still playing by old rules. Dan Sullivan and Jeffrey Madoff discuss how streaming, brand value, speed, and niche thinking are reshaping business. They also explore what today’s entrepreneurs can learn about adaptability, confidence, and creating lasting value. Show Notes: A brand only has real value when it stands for something clear and relevant. Netflix succeeded by adapting to each new delivery system instead of trying to r...
May 13, 2026
When Technology Becomes Politics And Opportunity
AI is about to move from a tech debate to a political battleground in the U.S., shaping regulation, jobs, and public opinion. Dan Sullivan and Jeffrey Madoff discuss how parties, voters, and leading tech companies are likely to respond—and why this friction is setting up a new golden age for entrepreneurs. Show Notes: There’s always a pause before politics fully catches up to a breakthrough technology like AI, but once it does, the debate quickly becomes intense and adversarial. Around AI, th...
May 5, 2026
Why You Can’t Scale If You Need To Be The Star
Plenty of entrepreneurs secretly chase celebrity, but fame can become a trap that limits growth. Dan Sullivan and Jeffrey Madoff explain the dangers of building a personality-based business, and how to design a company where your ideas matter more than your image so your success can scale. Show Notes: The strongest businesses are designed so team members can deliver transformative value without the founder in the room. Great entrepreneurial structures protect the founder from distractions and...
April 28, 2026
The Future Is All Guesses And Bets
Entrepreneurship is all about guessing and betting because every new business starts as a set of educated bets about the future. Dan Sullivan and Jeffrey Madoff share how to ask better questions, increase your tolerance for uncertainty, and make smarter guesses and bets about the growth of your business. Show Notes: Making high‑quality guesses and bets is a capability you can deliberately develop. Employment can feel like an escape from guessing and betting since it comes with a guaranteed pa...
April 14, 2026
When Smart Isn’t Enough: Part 2
Happiness isn’t just the next big achievement; it’s something you build into each day. Dan Sullivan and Jeffrey Madoff explore why external success alone never satisfies, how envy and comparison steal joy, and how liking yourself, tracking daily progress, and using your unique capabilities in teamwork create a sustainably happier entrepreneurial life. Show Notes: The idea that you’ll finally be happy once you solve a specific issue is a trap. Even the biggest wins, from curing diseases to lan...
April 7, 2026
A High IQ Alone Won’t Make You Happy : Part 1
Despite rising IQ scores, people aren’t any happier, and entrepreneurs know that being smart alone doesn’t guarantee a great life. In this conversation, Dan Sullivan and Jeffrey Madoff explore why IQ tests only measure a narrow slice of intelligence, why entrepreneurs thrive on poorly defined problems, and how happiness comes from agency, progress, and meaningful relationships. Show Notes: IQ scores have climbed steadily over the past few decades, yet, by almost every measure, people today are...
March 24, 2026
When Innovation Becomes An Illusion
Every major breakthrough arrives with stories of utopia and doom, and AI is no exception. Dan Sullivan and Jeffrey Madoff Dan trace the pattern from railroads and television to today’s AI tools, and show entrepreneurs how to keep humans front stage, put technology backstage, and set their own rules for using it. Show Notes: New technologies are created for capability, not with a clear plan for the people, skills, and systems needed to run them. The instant a new technology appears, it resh...
March 17, 2026
AI Is Your Megaphone, Not Your Master
Some experts warn that AI will destroy humanity, and others insist it will save us, but neither extreme is true. Dan Sullivan and Jeffrey Madoff explore why AI is just the latest amplifier of human behavior and how, as entrepreneurs, we can confidently adapt to it just as humanity has adapted to every major technology shift in history. Show Notes: New technologies always arrive with the promise that “this will change everything,” but over time they mostly amplify what already exists. AI is...
March 3, 2026
Three Creatures Of The Business World
Dan Sullivan and Jeffrey Madoff explore three types of people in the business world, including corporate executives, professionals, and entrepreneurs. What does each group really talk about behind closed doors? Discover why entrepreneurs learn fastest from failure, how timing and trust shape every sale, and why capitalism only works when strangers choose to cooperate. Show Notes: Corporate executives are rewarded for telling success stories because bonuses and shareholder expectations are tied...
Feb. 24, 2026
What It Means To Think Beyond The Algorithm
What happens when technology stops asking us to use our brains, our imagination, and our judgment? Dan Sullivan and Jeffrey Madoff trace the journey from radio and early television to social media and AI, and show entrepreneurs how to stay uniquely human, think critically, and build theatrical companies that technology can’t compete with. Show Notes: The shift from radio to television showed how adding visuals can change our engagement with a story, sometimes in ways that make us more passi...
Feb. 17, 2026
Build A Life Where You Make The Rules
Real entrepreneurs don’t wait for permission, causes, or perfect conditions. The game is about habitually creating their own rules and opportunities. Dan Sullivan and Jeffrey Madoff share how doubling down on what fascinates you, persevering when others chase the next trend, and always being the buyer are the secrets to transforming your entire entrepreneurial lifetime. Show Notes: Chasing causes keeps you reactive, while building personal agency gives you freedom to create your own game in...
Feb. 3, 2026
The Trillion-Dollar Paycheck Paradox
If Elon Musk were to hit certain performance benchmarks, his compensation could reach a trillion dollars. The idea that a single individual could earn that much money has sparked strong reactions and widespread discomfort. Dan Sullivan and Jeffrey Madoff break down what’s really happening, why it provokes intense feelings, and what this moment reveals about wealth, markets, and modern capitalism. Show Notes: Most people struggle to understand how a single individual could earn something approa...
Jan. 20, 2026
Deadlines Are The Only Way To Turn Ideas Into Action
Do you dread deadlines? Though they can feel constraining, deadlines sharpen focus and give you permission to cut out all distractions. Dan Sullivan and Jeffrey Madoff share insights on how entrepreneurs can rethink deadlines and use them strategically to accomplish their goals. Show Notes: Some people aren’t clear about what they actually want to control, yet they still try to control everything. Deadlines are valuable, but they need to be realistic. It’s important to understand what can—and...