Engineering Management: Maintaining Intrinsic Motivation at Scale with Aaron Rankin, Co-founder at Sprout Social

Aaron Rankin, Co-founder and CTO at Sprout Social, shares an open and honest reflection on how growing up in humble circumstances shaped him into the person he is today.

• Growing up & struggles with money (1:41)
• How Aaron’s childhood informs his parenting (9:26)
• First jobs & early drive to hustle (13:18)
• Falling in love with computers (16:35)
• Some influential professional figures (25:34)
• Changes in how he tells his own story (29:36)
• Finding intrinsic motivation as CTO (45:33)
• Becoming an investor (54:53)