The Accountability Studio
By building relationships and operating transparent, ethical, consumer-driven processes, BBB National Programs stays on the cutting edge of industry. We track emerging marketplace issues and work to expand and adapt our successful programs and create new
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Recent Episodes
The Power of the Influencer
More than ever, consumers are motivated by what their favorite influencers are endorsing through their social media channels. In this episode of The...
Marketing in a Consumer Consent World
Third-party cookies are a marketer’s dream come true! But as consumer consent takes priority, businesses need to make sure they’re not caught with...
The Movement of Data Protection
A global movement in data privacy law is happening as the EU is setting new standards, making data privacy a fundamental human right. Business reputations...
Consumer Reviews vs. Business’ Reputation
Consumer reviews are more than a business’ privilege to boost its reputation. They are a consumer’s right. The Federal Trade Commissions (FTC) sees...
Do Consumers Regulate Advertising?
Consumers are committing to brands who are taking stands on social issues. More than ever, advertisers are turning towards what makes their audience...
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