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Progressing Inclusivity Within Marketing
There is no denying that brands wield enormous influence and power, and they can use it to drive social change through an inclusive and rigorous marketing...
Increasing Interest in Diverse-Owned and Targeted Media
While total advertising spend in the U.S. last year, excluding programmatic, B2B, trade, and local cable, declined 2 percent versus 2022, overall ad...
Spreading Reading Happiness Through Innovation
Cleveland, Ohio-based OverDrive, a global distributor of digital content for libraries and schools, was founded on the belief that reading, knowledge,...
Empowering Women to Create Impact
A study by Virginia Tech found that the number of wealthy women in the U.S. is growing twice as fast as the number of wealthy men. Women now hold 60...
The Importance of a Brand Purpose Creative Brief
Getting the best possible creative work from your agencies requires a well-designed, well-written, and thoughtfully delivered brief. Such a brief not...
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