Beyond The Baselines
Management Consultancy from Experts in the Country Club Industry
Recent Episodes
7
Oct. 27, 2026
First to Padel: How One Indiana Racquets Director Wanted To Trailblaze
At Fort Wayne Country Club, Brock Orlowski is betting on padel, a new generation of members, and a different approach to racquets leadership. When pickleball swept across the American private club landscape, many clubs found themselves playing catch-up. Members were asking for courts, neighboring clubs were adding facilities, and racquets directors were scrambling to respond. But not in Indiana. At Fort Wayne Country Club in Indiana, Director of Racquets Brock Orlowski remembers that experienc
6
Oct. 5, 2026
From Israel to the NCAA to Private Clubs: On Court with Shir Azran
One of the leading NCAA Division I female coaches and one of the nation’s leading teaching professionals, Shir Azran joins the podcast. Azran is just off a summer at Sippican Tennis Club in Marion, Massachusetts where she served as Assistant Director of Tennis. Now at well-known Boston area club Weymouth, Azran is coaching the number one junior prospect in the USA, Chloe Anthony, who is currently ranked number 4 in the world in the 12 and under age group. Azran was the leading Israeli junior w
5
Sept. 19, 2026
Magnus Gustafsson, Director of Racquets
Magnus traces his unlikely journey from growing up as an aspiring ice hockey goalie in Uppsala, Sweden, to playing collegiate tennis at Ferris State University and beginning his professional career under legendary tennis director Mike Rahaley in Vero Beach. He also recalls accepting his first director’s position at just 26 years old—despite having never played platform tennis and knowing little about squash—and learning quickly that succeeding at a private club requires far more than technical e
6
May 10, 2026
Padel at the Crossroads: Growth, Clubs, and the American Market
Ben Nichols, President of Padel22.com, joins host Ed Shanaphy to investigate the American market for padel. The global sport is coming to America, but is America to insular with its own sports such as baseball and the NFL? Does competitive tennis have a stranglehold on the young racquet player? Join us and find out.
3
April 26, 2026
Rethinking Pickleball: Facilities And In The Marketplace
In this episode of the BeyondTheBaselines.com podcast, host Ed Shanaphy welcomes listeners back for another insightful conversation exploring the latest developments in the private club and hospitality industries. This installment turns the spotlight on a fundamental—but often overlooked—component of racquet sports facilities: court fencing and surrounds. For decades, chain link fencing and windscreens have been the standard. But as the sport evolves, the question arises—are these traditional s
1
Feb. 3, 2026
Software Engineer Takes Her Show To Private and Commercial Clubs
Louise Fahys, co-founder of Plan2Play Artificial intelligence is no longer a future concept in club management — it is already reshaping how private and commercial clubs operate. But according to Louise Fahys, we are only scratching the surface. Fahys is the co-founder and CTO of Plan2Play, a court and sport booking platform built by people who understand both software engineering and the realities of club life. Her view is clear: the next generation of club operations will be driven by intelli