Episodes
3
Dec. 2, 2019
The Cost of Fear in Marketing
In this episode we discuss: Aldi’s launch into Australia Brand strategy is like insurance Content marketing & providing value Various approaches to creating content Resources Mentioned Content Inc. by Joe Pulizzi – https://www.amazon.com/Content-Inc-Entrepreneurs-Successful-Businesses/dp/125958965X Free Writing – https://en.wikipedia.org/wiki/Free_writing Seth Godin – https://seths.blog/ Dean’s Blog – http://brandingandstrategyblog.com/ Subscribe Itunes Stitcher Google Podcasts Deezer RS...
2
Nov. 25, 2019
Ep 02: Episode Let’s start with first principles
In this episode we discuss: What is the first principle of marketing? Mental & physical availability & digital advertising effectiveness strategies
1
Nov. 18, 2019
Is Your Brand Protected?
Is your Brand Protected? What to look out for when Trademarking your brand What to do when you find yourself in a 'brand crisis'. How to choose a brand name. The pros and cons of the 'nonsense name' vs the 'generic name'.
Nov. 18, 2019
The All Important Introductory Episode
Meet Dean Millson & Sam McEwin as they introduce the concept behind the Brandwidth podcast.