Attracting and Retaining Women Clients as a Financial Advisor

Many advisory firms say they serve everyone. What that often means in practice is a client experience built around a male default and a woman across the table who doesn't feel seen. Join host Kirsten Schlumbohm as she sits down with Lisa M. Hinz, founder of CORNHERSTONE, to talk about what how to design your firm for women on purpose. They cover why 80% of women leave their husband's financial advisor after a spouse passes, what widowhood looks like today, and how to audit your existing client journey before a slow leak of attrition becomes something you can't ignore. Whether you're just starting to think about this or believe your firm is already doing it well, this conversation will surface gaps you may not know you have.

Statistics:

• 80% of women will change their financial advisor after their spouse passes away
• The average age of a widow today is 59.5 years old
• Client acquisition in financial services costs approximately $3,000 per client
• According to a study cited in Fearless Referrals by Matt Anderson, only 11% of clients had been asked for referrals, yet 72% said they would happily recommend their advisor.