George Marshall Climate Chat Interview: Why Our Brains Are Wired to Ignore Climate Change

Climate communications expert & author George Marshall discusses how to effectively communicate about climate change to the broad public. George is the author of "DON’T EVEN THINK ABOUT IT: Why Our Brains Are Wired to Ignore Climate Change" and is the Founding Director of ClimateOutreach.org. Time Stamps: 00:00:00 Introduction 00:00:00 Welcome 00:02:27 George's background 00:05:57 Threat indicators 00:09:22 Fitting into a group 00:12:51 People impacted by climate change 00:20:59 What religion teaches us about climate communications 00:27:15 Hitting people with data 00:30:12 How climate change became your fault 00:35:41 Government support of climate communications Audience Q&A: 00:42:55 Should we shout? 00:51:17 Environmentalists are freaks - How to reach others 00:57:07 Using our other senses 01:02:46 Negative vs. positive messages 01:07:48 Messaging to people's values 01:17:33 Narratives for the COVID crisis 01:24:53 Flight vs. Fight: How to stop people from being overwhelmed 01:27:48 When sustainability fails 01:31:01 Wrap up 01:32:57 Out-tro Climate Chat Club on YouTube: https://www.youtube.com/channel/UC3BXcpYFCzTndJ9Fisi32qg Climate Chat Club on Clubhouse: https://www.clubhouse.com/club/climate-chat