Episodes

Sept. 27, 2026

It works for a lot of people's brains with Kelly Schrank

Ed Marsh talks with Kelly Schrank, a medical editor and self-published author. Kelly talks about her unique role as an editor with a technical communication background in the medical field, her book dedicated to the art and utility of checklists, and having a packed schedule while dreaming of reading a book on her new screened-in porch.
Aug. 30, 2026

Whatever this is now with Jack Molisani

In this episode, Ed talks to recruiter and conference organizer extraordinaire Jack Molisani. Jack talks about the changes in recruiting and conferences over the past nine years since his last appearance on the podcast, how networking is still important when finding a role in the world of AI, and how technical communicator and content strategists can do it right. Use the code CONTENTCONTENT to get $400 off your Lavacon 2026 ticket in Charlotte, North Carolina! Mentioned during this episode Pro ...
July 7, 2026

It's not Good Will Hunting with Chris Blocher

In this episode, Ed talks to content strategist and technical writer Chris Blocher. Chris' background spans academia, publishing, instructional design for Microsoft and Dell, and 18 years at Autodesk. They discuss how technical communicators are navigating the rapid evolution of generative AI, building "second brains", local vs. cloud LLMs, Ed rants about his rabbit holes, and why human expertise remains irreplaceable.
March 5, 2026

Human widget 3592 with Sharon Burton

The Content Content podcast returns where it started with Sharon Burton. We discuss what we’ve been up to in the 11 years since our first episode, her new book Women in Technical Communication, and pay the cat tax.
Jan. 28, 2022

Sink and swim situation with Ann Rockley – Content Content podcast

In this episode “Mother of Content Strategy” Ann Rockley discusses a 30+ year consulting career, pivoting to a new business, and more. Ann Rockley Mentioned during this episode: Society for Technical Communication (STC) The Rockley Group Kolbe assessment Resilient Team Advantage
Sept. 27, 2021

A really fancy webform with Patrick Bosek – Content Content podcast

In this episode, Heretto CEO Patrick Bosek explains why pure techcomm is going away, why being a CEO is like being an eight year old with a lemonade stand, and more. Patrick Bosek of Heretto Note: This episode was recorded before Patrick’s company changed its name to Heretto. Mentioned during this episode: DITA Open Toolkit GPT3 Scriptorium podcast Snackable @patrickbosek @easydita @heretto Content and Coffee podcast Content Components podcast
June 8, 2021

Clarity over consistency with MJ Babic – Content Content podcast

“The best term to use to call what I was doing was UX writing” says UX Writer MJ Babic on this episode of the Content Content podcast. MJ’s had a diverse career, from marketing, feature articles, science journals, and some tech writing. But her plan is “helping people complete their tasks with digital products”, and to “bring good writing to whatever corner I’m working in at the moment”. Mentioned during this episode: MJ on LinkedIn usertesting.com A List Apart Smashing Magazine Boswords UX Wr...
April 14, 2021

Not acting like slow computers with Rahel Bailie – Content Content podcast

We return from a hiatus with content strategist Rahel Bailie! She joins Ed Marsh to talk about an uneven history of content strategy, object-oriented content, how her career has led her across two continents, and the history of women in technical communication. Her Content Strategy book with Noz Urbina remains one of Ed’s most highlighted (highlit?) reads. We discuss Content Operations (ContentOps or DocOps), introducing efficiency, and more. I hope you laugh as much as we did. Mentioned durin...
Sept. 30, 2020

All the things in my Venn diagram with Alisa Bonsignore – Content Content podcast

Alisa Bonsignore, strategic communications consultant, talks to Ed Marsh about how she fell into things her entire career, global and career sustainability, and how to have a growth mindset during this. Mentioned during this episode: Alisa’s business – Clarifying Complex Ideas Alisa on Twitter American Medical Writers Association Melissa Breker http://edmarsh.com/2016/09/01/off-wall-presentations-featuring-ben-woelk-content-content-podcast-episode-11/ http://edmarsh.com/2018/01/23/installati...
July 23, 2020

Four engineers and an English major with Michael Miller – Content Content podcast

Michael Miller, an Indianapolis, IN-based technical writer, shares what it’s like to be new to the field, his passion for it, the struggles he faces, his goals, and more. Content Content podcast guest Michael Miller with the Indy 500 Borg-Warner trophy Mentioned during this episode: Curse of Knowledge with Tom Johnson – Content Content podcast XML is a four-letter word with Alan J. Porter – Content Content podcast Time as a tool with Alan Houser – Content Content podcast BBEdit Genesys Salesfo...
May 19, 2020

Value-oriented outcomes with Sara Feldman – Content Content podcast

Sara Feldman, customer success enablement advocate, talks with Ed Marsh about job hunting during a pandemic, achieving outcomes, “pre-charging” before conferences, and more. Mentioned in this episode: ESET software Think with Google What’s in it for me (WIIFM) – Ed Marsh’s STC InterChange keynote presentation Ben Woelk’s Hope for the Introvert podcast Rick Beato on YouTube Match Game
April 7, 2020

1,000 or 100,000 meetings with Noz Urbina – Content Content podcast

If you want to hear a great story about a great career, you need to listen to Noz Urbina, the best-dressed man in content strategy. Noz talks to Ed Marsh about how to make content a business asset, literally writing the book on content strategy, and his path to creating his own consultancy and conference. Mentioned during this episode: Softquad XMetaL Mekon Congility OmniX conference – get €50 off with the code 50urbi Carrie Hane Content Strategy: Connecting the dots between business, brand, ...
Feb. 11, 2020

Fluffy experience with Hannah Kirk – Content Content podcast

Hannah Kirk (@pinkhairedCS), the Pink-haired Content Strategist, talks to Ed Marsh about conference experiences, how academia compares to Silicon Valley, how kids interact with technology, and reminds Ed how old he is. Mentioned during this episode: Livefyre GatsbyJS Docusaurus MDITA/Lightweight DITA XMetaL Trends in Technical Communication for 2020 and beyond – Cherryleaf Podcast episode 76 Type-in programs Hannah on Medium
Dec. 27, 2019

I like the Ms - Content Content podcast with Learning Experience Designer Phylise Banner

Phylise Banner, learning experience designer, talks to Ed Marsh about being a digital native, why eLearning and forms are so bad, what it’s like coordinating the online community at a major conference, and her passion for education theory and transportation. Mentioned during this episode: ABD (all but dissertation) Modern Learning podcast Luke Wroblewski FERPA – Family Educational Rights and Privacy Act Amphicar Piper Cherokee Matt Pierce Sam Rogers
June 25, 2019

We’re gonna do this together with Viqui Dill – Content Content podcast

Viqui Dill, Senior Technical Writer at American Woodmark in Virginia, talks to Ed Marsh how everyone is a project manager in some form, life in the (literal) hardware industry, her day of 500 hugs, what is just-in-time documentation, and more. Viqui is also an accomplished "bad-ass bass player' and a self-proclaimed techcomm evangelist. Viqui Dill - 2017 STC Technical Communication Summit Mentioned during this episode: Gully WasherAmerican Woodmark2020 design softwareSTC Instructional Design and...
March 14, 2019

XML is a four-letter word with Alan J. Porter – Content Content podcast

Alan J. Porter, Head of Strategic Services Practice at [A], talks to Ed Marsh about why tech writers are now content engineers, why metadata is important, what it's like to document massive hardware, and more. Alan J. Porter, guest on the Content Content podcast Alan is also an accomplished author and critic of comics, pop culture, sci-fi, and more. Mentioned during this episode: XyWrite Grif S1000D Circuit of the Americas Word2DITA plug-in by Eliot Kimber Caterpillar Concorde Alan's Open Wheel ...
Nov. 20, 2018

I have issues with slide decks with Scott Abel – Content Content podcast

Scott Abel, also known as The Content Wrangler and the host of Information Development World, talks to Ed Marsh about the parallels between music and single sourcing, smooth segues between paragraphs, intelligent content, and content strategy in the medical field. Mentioned during this episode: Ann Rockley Managing Enterprise content Scott on Twitter The Content Wrangler on Twitter Intelligent Content Conference Scriptorium HIPAA Scott on Medium
Sept. 14, 2018

Experiences have to be assembled with Cruce Saunders – Content Content podcast

In an intense episode focused on intelligent content, Cruce Saunders of [ A ] and Ed Marsh discuss content in the enterprise and how to make it an asset in the C-suite, job titles in the content world, lightweight markup languages, and much more. Mentioned during this episode: Cruce Saunders of [ A ], Content Content podcast guest Joe Gollner Ann Rockley on the definition of intelligent content Financial Accounting Standards Board (FASB) Adobe Experience Manager (AEM) Scott Brinker Mayo Clinic M...
April 20, 2018

Holding somebody else’s place with Sean Heckman – Content Content podcast

Sean Heckman was a racer, a figure skater, a TV writer and producer, almost a lawyer, and finally owner of The Media Barons and a podcast mogul. Learn what it's like to drive across the USA for 30+ days interviewing racing legends, while running a content creation business that caters to small businesses. Find out why Sean calls a "sport with science, technology, and a lot of nonsense" his home. I've never met Sean, and he was as curious about me as I was about him. Sean says he's not a journali...
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March 13, 2018

I can eat glass with Keith Schengili-Roberts – Content Content podcast episode 22

Keith Schengili-Roberts, market researcher and DITA Evangelist for IXIASOFT, and Ed Marsh discuss the old days of HTML, Archie, Veronica, fax software, and more. We also talk about what the hell a DITA evangelist does. Mentioned during this episode: I can eat glass test Delrina The Advanced HTML Companion The Computer Paper ATI graphics cards Mekon DITA listening sessions Keith's SlideShare DITA worst practices Captain Mondo MarkDown AsciiDoc The beginnings of DITA part 1 The beginnings of DITA ...
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Jan. 23, 2018

Installation is not a user task featuring Andrea Ames – Content Content podcast episode 21

Andrea Ames and Ed Marsh discuss the evolution of the technical communication field, the number of job titles for technical communicators, the frustrations of proving your value, and laugh a lot.Andrea Ames, Content Content podcast episode 21 guest Andrea is the CEO of Idyll Point Group, after a long stint in content strategy and content experience strategy at IBM. Mentioned during this episode: Idyll Point Group on Facebook Andrea’s Content Hacker podcast Don Day and Michael Priestley on the be...
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Nov. 30, 2017

The price is right with Tim Esposito – Content Content podcast episode 20

Timothy Esposito is a principal technical writer for Oracle, and current STC Philadelphia Metro chapter President. We talk about a career of service, Y2k, what it takes to run a successful volunteer organization, hiking, and, of course, beer. Tim is also an STC Associate Fellow. Mentioned in this episode Timothy Esposito, Content Content podcast episode 20 guest Tim's site Tim on Twitter Tim's "Bonus materials" page Kings Canyon Yosemite Half Dome 2018 STC Philadelphia Metro CONDUIT conference S...
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Sept. 12, 2017

Same mess different tools with Liz Fraley – Content Content episode 19

Elizabeth Fraley runs Single-Sourcing Solutions in Sunnyvale, Ca. We geek out about the history of structured authoring, how her opinions have changed in 17 years of technical writing, and how many books a year are too many to read. Mentioned in this episode: Liz Fraley, Content Content episode 19 guest Single Sourcing social media and public projects TC Camp TC Dojo Liz's books Benefits of dynamic product information delivery for life sciences Keith Schengili-Roberts Lisa Scottoline Michael Pri...
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July 26, 2017

Emo analytics with Allie Proff – Content Content episode 17

Allie Proff works for freaking Boeing. We discuss emotive analytics, technical storytelling, technology as a tool for good and bad, and a meta podcast moment. Mentioned during this episode: Allie Proff, Content Content podcast episode 17 guest Allie on Twitter Allie's technical writing twitter Allie on LinkedIn Affectiva USS Vella Gulf Brene Brown: the power of vulnerability Allie's column: Speaking the STC Summit How to change your Facebook password video How TurboTax makes a dreadful user expe...