Convo By Design®

This is a very special episode detailing why industry events can be so transformational. This episode features a conversation with the one and only Vicente Wolf, remembering Natasha Hogan and a conversation about community. That is what makes WestEdge Design Fair so special. Friends, connections and community. See you there.

The Convo By Design Icon Registry is presented by Pacific Sales Kitchen and Home. Crafting a truly successful custom home goes far beyond aesthetic appeal or environmental responsiveness. Programmatically, residential architecture is often more intricate than large commercial structures because it must simultaneously accommodate diverse human emotions, intimate family dynamics, and deeply personal routines. Homeowners often embark on this expensive, once-in-a-lifetime journey filled with equal p

Foundational Philosophy: Scott Ginder co-founded Forge Craft in 2013 alongside Rommel Sulit on the premise that building design and building performance must be equal partners. The firm intentionally bridges the gap between custom, high-end residential projects and high-density affordable housing. Capital 'A' vs. Lowercase 'a' Affordability: Jon Cartwright delineates the difference between subsidized, income-restricted housing (Capital A) which often requires extensive supportive infrastructure

Ultimately, artificial intelligence is merely a sharper medium, not a substitute for architectural intellect. The true value of a prestige design firm does not lie in its ability to generate a thousand rapid iterations at the click of a button. It rests entirely on the seasoned, human intuition required to look at a mountain of digital options, draw a definitive line, and choose the singular, beautiful, and permanent truth.

While prison architecture is often associated with "locking people up," modern justice design is pivoting toward rehabilitation, reintegration, and community connection. This episode explores how shifting the physical environment from fortresses to "healing centers" can reduce stress for both inmates and staff, ultimately lowering recidivism rates and serving the best interests of society.

Are you ready to join me in Santa Monica, for the WestEdge Design Fair, This is year 10 for me, producing, and publishing content from the show. You know my commitment to you: we bring together the brightest, most provocative creative minds to talk about the business and practice of design in ways you simply will not hear anywhere else.