CultivatED Marketer

In the 53rd episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Julie Masson, and Matt Tidwell are joined by Jeremy Connell-Waite, Communications Designer at IBM and an expert in strategic storytelling. Drawing on nearly two decades of experience working with global brands, executives, and organizations, Jeremy explores the art and science of storytelling and what makes a story truly memorable. From understanding story structures and audien

In the 52nd episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Julie Masson, and Matt Tidwell are joined by Heather Physioc, Chief Discoverability Officer at VML and an internationally recognized search industry leader. Heather explains how AI is changing the way people discover brands and why search can no longer be treated as a standalone digital marketing channel. From SEO and AI search to public relations, social media, and content str

In the 51st episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Julie Masson, and Matt Tidwell are joined by Shea Sullivan, the CEO and founder of Comms at Work. Drawing on decades of experience in internal communications, safety culture, and organizational change, Sullivan shares why effective communication is all about influencing behavior. While much of the conversation focuses on her experience in frontline and workplace communications,

In the 50th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen and Julie Masson are joined by Colleen Powell, the Strategic Communications Bureau Chief for the Iowa Department of Public Safety. Colleen Powell shares an extraordinary career journey that took her from more than two decades behind a radio microphone to leading communications for one of Iowa’s most visible public service organizations. While her career path is certainly unique,

In the 49th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson are joined by Samantha Scantlebury, Senior Director of Brand Strategy at Signal Theory. Drawing from her early experiences in the field, Sam emphasizes that at its core, human decision-making is driven emotionally and rationally justified. Her perspective challenges marketers to look beyond technology and focus on something much more enduring

In the 48th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson are joined by D.J. Jordan, Senior Vice President at Pinkston, to explore challenges facing marketing and communications professionals today: protecting and strengthening organizational reputation in an increasingly complex world. Drawing on a career that spans political communications, national media, public affairs, corporate communications,