Conversion Sciences

Recent Episodes

Google Analytics Blind Spots

Posted November 13, 2014 • 00:09:11

Are you blind because your Google Analytics setup has blind spots? Do you know when one of your visitors gets a 404 error? You should. Transcript: Google...

Google Analytics Setup Basics [Audio]

Posted October 17, 2014 • 00:10:57

We have a recipe for setting up Google Analytics when we take on a new client. A few simple things can make all the difference. Like naming your Views...

Communicate More Creatively with Analytics

Posted September 19, 2014 • 00:10:03

People sometimes confuse us with robot-like scientists, being lead by data and caring little for the creative side of marketing. Nothing could be further...

Speaking of Wealth Interview: 6 Big Takeaways on Designing for Conversion

Posted August 25, 2014 • 00:21:39

On July 29, 2014, Brian sat down with Jason Hartman, host of the Speaking of WealthÂ show, to discuss his overall approach to tackling the most important...

2 Questions for the Statistically Significant Marketer Part 2 [Audio]

Posted August 21, 2014 • 00:14:42

Questions can be powerful things, if the questions are good and are leading us in the right direction (normally this means toward better results). Â When...