CMO Conversations with Tricia Gellman
Welcome to CMO Conversations – a podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What a
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Recent Episodes
Is It Time To Re-Think How Marketers Create Case Studies?
Marketers love case studies. As they should. But on this episode of the Swipe File, DG talks about why it might be time to re-think traditional case...
Is The Traditional Marketing Funnel Dead?
DG sits down with Kate Adams (VP of Demand Generation at Drift) to talk about a big change she recently made to the marketing funnel at Drift.
The Relationship Between Sales & Marketing with Drift CRO Josh Allen
DG sits down with Josh Allen, Drift's Chief Revenue Officer, to go behind the scenes and talk about the sales and marketing teams at Drift, playing...
The Chaos Before A Big Marketing Event
DG talks about the process he uses to create speeches and presentations, the highs and lows of doing big events for your business, and why you shouldn't...
What Makes Great Marketing Today?
The best marketing today has one thing in common: it's real. DG talks about why the best marketing is real, authentic, and human, and why people don't...
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