CMO Conversations with Tricia Gellman
Welcome to CMO Conversations – a podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What a
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Recent Episodes
Why You Should Have a Personal Board of Directors (with FullStory's Kirsten Newbold-Knipp)
People talk a lot about the importance of mentors. But they don't just magically appear in the moment you need them. So how do you find a mentor? For...
What It's Like to Get Hired in a Pandemic (with FullStory's Kirsten Newbold-Knipp)
We all got used to a new way of working in 2020. But Kirsten Newbold-Knipp? She started a brand new job during the pandemic. In this episode, Kirsten...
What It Takes To Go From Startup To $1B Exit (With Acquia's Lynne Capozzi)
In 2008, software veteran Lynne Capozzi joined a brand new tech startup called Acquia as its CMO. Fast forward to 2019, and Acquia was bought by Vista...
What Happens When You Raise A $100 Million Funding Round – Part 2 With SalesLoft's Sydney Sloan
At the very beginning of 2021, SalesLoft announced a major funding round – bringing its valuation to a whopping $1.1 billion. We brought CMO Sydney...
How Marketing Can Get Closer To The Customer (With SalesLoft’s Sydney Sloan)
When Sydney Sloan joined SalesLoft as CMO, one of the first things she did was a customer journey exercise, zeroing in on new customers’ first 90...
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