Episodes

“Heart kids” are a special group — kids born with heart defects who just want to do the same fun things other kids do, like going to camp. Often, that’s not possible because of medical limitations — but in Charlotte, they’re in “LUCK.” In this case, LUCK stands for Lucky Unlimited Cardiac Kids, who have the opportunity to attend a one-week camp just for them, called Camp LUCK. The camp is a free, medically supervised, sleepover camp where “heart kids” can do traditional camp things like swimming...

Branding and design are important elements in getting your message across as a business, but are you doing that in a sustainable way? Our guest today on the BrandBuilders Podcast can perform the soup-to-nuts of your branding, packaging, and print in a socially conscious way. After all, why not leave the world a little better than you found it? Rachel Martin is the founder and design director at Mindful & Good — Sustainable Design that Ignites Positive Change. Wow – we want to hear more about wh...

Returning to the office should feel like working from home — except maybe cleaner and less noisy. In other words, your workplace should feel comfortable, approachable, and productive. It should reflect the company brand, your professional values, and how you feel about the work you do. That’s a tall order for a designer or architect, but also a mission for today’s guest on the BrandBuilder Podcast. Jack Ossa is the founder of Ossa Studio, an architecture and design firm in Charlotte, that cares...

Our next guest on the BrandBuilders Podcast wears a lot of hats. We mean that literally — David Shaffer started as a Junior Golfer in the American Junior Golf Association, then became a collegiate golfer at Northwestern University. From there, he joined the business world … using his talents and love of his sport to sell apparel used in the game. Now, literally — as we said — he ‘wears a lot of hats’ as the Vice President of Sales and Marketing of Imperial, the premier company for golf hats in ...

These days of staying home A LOT have led a lot of us to feel — well, less put-together on a daily basis than we used to. But ladies, I know the desire is still there to dress up with just the right touch of casual-yet-elegant. Your jewelry is one way to make that happen, amiright? Our next guest on the BrandBuilders Podcast knows how you feel. Erin McDermott designs and creates beautiful handmade pieces to make your outfit — casual or business — feel complete.

“Office Space” is more than just a movie… it’s a place where we work, or now in a lot of cases, USED to work and would like to someday work again… Soon! COVID has changed our idea of a workspace — both at home and at the office — as companies adapt to keeping people safe. One company that specializes in great interior spaces has its sight on helping people return to offices safely. Alfred Williams is taking its design know-how to a new level with enhanced social distance design for workspace an...

We’re checking in today with one of our favorite charities in Charlotte… dedicated to finding a cure for pediatric cancers, and helping families along the way. The Isabella Santos Foundation has already raised and invested more than $4 million dollars in pediatric cancer research locally and nationwide and has spent another half-million dollars supporting families whose children are fighting that difficult fight. They have an important milestone coming up on March 9th… the 16th birthday of thei...

We don’t have to explain the need for Healthcare Heroes right now. Doctors, nurses, PA’s, and other frontline healthcare workers have been running full speed since the COVID pandemic first surfaced here in March. The need is great. Our next guest on the BrandBuilders Podcast was way ahead of this game before 2020. In 2017, Trey Ennis created a website and app, called HireMe Healthcare, to connect nurses with jobs they were looking for. It’s not an employment service – it’s a way to speed up the...

If there’s a bright spot in business this year at all, it’s that businesses who helped people out in the pandemic were able to thrive. Now, we understand it’s a weird year to talk about success – but if you’re helping people get outdoors to stay healthy and sane in a year like this, more power to you. Ben Cooley at Bicycle Sport is one of those businesses, as demand for bikes soared during stay-at-home orders. It required some flexibility to stay safe and give his customers what they needed, bu...

Professional cameras all seem to have one thing in common – like cars 100 years ago, they are available in any color you want, as long as it’s BLACK. But most photographers we know are pretty colorful people – people who see the world differently, and have an innate ability to capture the angle through their lenses. So why shouldn’t their camera’s style reflect their personality? I mean, everyone has a phone case that says a little about who they are, so why not professional photographers? Coli...

Okay, listeners – raise your hand if you struggled with eating healthy last year – Now raise your hand if one of your New Year’s resolutions is to eat better – If your hand is up, your resolution is also the number one resolution made by folks every January, along with exercising more. (You can put your hands down now.) The big question is HOW. You’re also not alone if you’ve run out of creative ways to create dinner while only going to the store once a week. Our next guest on BrandBuilders P...

Hitting the road this weekend? Along the way, you will see some of the most creative advertising work around…. on billboards. Adams Outdoors is one of the largest billboard advertising companies in the country and they have an office right here in Charlotte. Gale Bonnell and Jason Brannon from Adams are joining us today on the BrandBuilders Podcast.