Reverse engineering the success of established business empires.
The marketing for Anacin was brilliant and studied. Creating emotion around how you make others feel was a master class of messaging.
Dave Young:
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California joins the union and messages need to be delivered. UPS had a solution and decided it needed to be luxury and efficient.
Dave Young:
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Stephen and Dave right a wrong from a previous episode and dive deep into the history of franchising. A system for making millionaires.
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The amazing rise of Kodak was due to innovation after innovation and you’ll never guess why George Eastman called it Kodak.
Dave Young:
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Martha had a great idea. Xavier had a bigger dream. Roger knew what to call them. The story of the Cabbage Patch Kids will surprise you.
Dave...