The Empire Builders Podcast

#121: G.I. Joe – The First Action Figure

Not a direct path to popularity, but G.I. Joe the toy doesn’t give up. Hasbro was brilliant in finding ways for G.I. Joe to always be current.

Dave...

#120: Barbie, Hot Wheels, Matchbox – On to the cars…

User experience versus the imagination. Matchbox light the imagination of playable toy car and Hot Wheels rolled out the playable version.

Dave...

#119: Barbie, Hot Wheels, Matchbox – Very Very Connected

Have you every heard of the Yukadoodle? It was parent’s favorite toy. Now learn how that turned into Barbie.

Dave Young:

Welcome...

#118: Rubik’s Cube – Teaching Device or Toy?

An accident that really happened by an accident. Erno Rubik created his cube to visualize 3D space, but people just wanted to solve a puzzle.

Dave...

#117: Maker’s Mark – A story of doing what you’re supposed to.

Bill sells the family name and moves on from Whisky.  Marjorie knew he wasn’t happy and told him to make whisky again.

Dave Young:

Welcome...