The Empire Builders Podcast

Recent Episodes

#042: Wrigley's Origin - You buy the baking powder you get the gum

Posted March 30, 2022 • 00:12:51

How the power of premiums created an empire. Guess what the baking powder was used to sell?

Dave Young:

Welcome to the Empire Builders...

#041: Nike – It took them seven years to break $1M in revenue

Posted March 23, 2022 • 00:12:43

It was always about the runner. Nike goes from distributor to shoe manufacturer to work directly with the customer.

Dave Young:

Welcome...

#040: IMG - International Management Group. Who are these people?

Posted March 16, 2022 • 00:13:09

Named the most powerful man in sports by Sports Illustrated in 1990, Mark McCormack founded the International Management Group in 1960. He started with...

#039: Advertising Candy Bars – Why spend millions to gain 1% more market share?

Posted March 9, 2022 • 00:11:46

It’s easier to convince someone to buy my chocolate if they already buy it – the secret to why someone would spend millions advertising a $2 item....

#038: Amazon Style – WTF? Opening a brick-and-mortar clothing retail store?

Posted March 2, 2022 • 00:10:03

Amazon Style opening in Los Angles is a bold move from the world’s largest clothing retailer. However, it appears they are taking a page out of Canada...