The Empire Builders Podcast

Reverse engineering the success of established business empires.

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#020: Burt's Bees - The accountant was only?!?

Posted October 27, 202100:15:15

They needed to become more professional.  So, what does a hippie do?  They hired a 14-year-old to manage the books.  This was before Clorox bought...

#019: Dollar General – What 75% of Americans won’t believe

Posted October 20, 202100:13:53

You know that big yellow sign. 75% of all Americans live within 5 miles of a Dollar General. That's right, 13,000 stores. Here is the amazing story...

#018: Netflix – known for one thing; twice.

Posted October 13, 202100:18:03

It is not the strongest or most intelligent of companies that become Empires. It is the company that is most willing to adapt. Netflix knows a thing...

#017: Coke - they already had an empire, but...

Posted October 6, 202100:09:33

Coke.  Hold on a minute.  They are already an empire.  This is a lesson on how no matter how big you are, no matter how much you spend, and even...

#016: Gaggia Espresso Machines had a problem

Posted September 29, 202100:11:46

What to do with the oily film that formed on the top of their espresso. The result built an empire and even changed how fine espresso is judged.  This...