Business Lessons Learned The Hard Way

Welcome to episode 25 of the Free and Fearless podcast and thanks for being here. This is Lidiya and today I will share some powerful business lessons I’ve learned the hard way. Listen to the episode below: Show Notes: * [02:02] What using the wrong tools cost me* [03:15] A mistake you don’t want to make with your next course* [04:38] How to get testimonials, and what to do once you have them* [06:53] The kind of content you don’t want to create anymore* [07:44] An example of how we overcomplicate things in business* [09:03] When to leave a project behind* [10:41] One way you’re limiting yourself* [11:42] A few powerful business lessons from a 9-figure CEO Mentioned: * $100M Offers [book] Transcript If you try to speak to everyone, you end up speaking to no one. I’m not going to tell you to niche down. That works for some, but it doesn’t for others. My point here is that you need to know who you are talking to and create content that solves their problems. Use their language, overcome their objections with your copy, and just help them as much as you can. Your skills and your products won’t be a good fit for everyone, and that’s okay. In fact, they might only serve a small group people, but you can still build a profitable business this way. Knowing your ideal client makes your life easier too. Because now it will be easier to decide what product to create, how to structure your offer, how to price it, what free content to have, and even what platform to share it on knowing that your people hang out there. Use the right tools.  At first, I used the wrong ones. That was because I didn’t have any budget but also I didn’t treat my work as a business, I didn’t make it a priority. That’s why I was dealing with a bad hosting provider for years, didn’t have access to quality stock images or any other graphics, was using a free email marketing tool and wasn’t growing my list. I sort of always knew what the best tools in my industry were and I knew that one day I’d invest in them, but I was putting that off as much as possible and it cost me a lot. Because the moment I signed up for these amazing services and platforms, I never looked back. Sure, the annual payment in the first year or two wasn’t easy. It was scary, but it’s what has allowed me to take everything else that I do online seriously and prioritize quality.  Not to mention you sleep better knowing that your website won’t be down, your email list is growing all the time, there are automations in place, and when something happens, you get to talk about it with the best customer support teams out there. Make your course lectures short and actionable. The next one of my top business lessons is for anyone who’s created a course or is about to create one. Not only will this provide a better experience for your students,