Episodes

Dan Sullivan and Steve Krein delve into the power of the “When Are You Great?” tool, discussing how it serves as a crucial planning aid and a potent marketing resource. Using real-world examples, they explore the implications for crafting compelling offers, narrating impactful stories, and leveraging a marketer’s secret weapon. Highlights: To figure out what gets talked about, you have to combine everything you’re telling with everything you’re being told. You share when you’re good because y...

The end of a year and the beginning of another is a great time to reflect and plan. Dan Sullivan and Steve Krein discuss effective ways entrepreneurs can look back on what’s happened and look ahead to what they want to accomplish, sharing insights from their own experiences running successful businesses. Highlights: A lot of people feel uncomfortable talking about long-term planning. You can use the new year to reflect on the progress you've made over the last 12 months and what you need to d...

No matter how long a company has been around, it’s vital that everyone is clear on and maintains their core values. Dan Sullivan and Steve Krein explain why this is so important, discuss why all team members need to be aligned, and share some of their own companies’ core values. Highlights: In the U.S., core values used to be structured into the environment you lived in. Reminding team members of the company’s specific purpose can help avoid distraction. The value reinforcement of a company ...

Strategic Coach® is approaching its 50th anniversary, and Coach co-founder Dan Sullivan is coming up on 50 years of coaching entrepreneurs. In this episode, Steve Krein and Dan share some of the significant changes to entrepreneurism that have happened over the past 50 years and what the future holds. Highlights: Steve and Dan discuss what is currently the number one resource on the planet If you look at cultural heroes in the business world and American life itself, they’re the great entrepr...

Dan Sullivan and Steve Krein continue their discussion about the power of thinking tools and how they can help entrepreneurs achieve their goals. They explore the importance of tension, shortcuts, and tools in simplifying complex problems and generating new opportunities for yourself, your team, and your clients. Highlights: Strategic Coach® began with The Strategy Circle®, the primordial entrepreneurial thinking tool. All Strategic Coach tools share the VOTA structure: Vision, Obstacles, Tra...

How do you find great people to join your organization? How do you train them, coach them, and guide them? The answer lies in what makes Strategic Coach® different from all other companies. In this first episode of a two-part series, Steven Krein and Dan Sullivan share the thinking tool culture of Strategic Coach, how it has transformed Steven’s StartUp Health, and how you can use it to upgrade any organization you choose. Highlights: Strategic Coach team members use the same tools as our memb...

Most entrepreneurs believe they have to be in constant competition. But there’s a much more enjoyable way to live your entrepreneurial life to achieve bigger and better results: you can enter a zone of collaboration with like-minded people that’s entirely free of competition. Dan Sullivan and Steve Krein explain how to start. Hint: it’s all about simplifying before multiplying. Highlights: Finding collaborators who think the same way as you do is one of the most important activities an entrepr...

Innovations in the realm of age reversal are accelerating. Getting physically younger while getting older in years is a real possibility. In this episode, Dan Sullivan and Steve Krein explain the advances, discuss what’s needed for further breakthroughs, and share why age reversal developments are critical for entrepreneurs to be preparing for. Highlights: Many entrepreneurs retire out of social or societal expectations. Setting a goal that might seem crazy serves as a magnet for what you nee...

A lot of entrepreneurs are scared right now, while others are excited, feeling like this is the best time to be innovating and creating value. Why these opposing mindsets? In this episode, Dan Sullivan and Steven Krein explain why some people are experiencing anxiety about the future while others are staying cool and calm. Highlights: Some people see “scary times” as opportunities. The people who we expect to be in charge are responding not only to an event, but to other people’s responses. ...

Dan Sullivan and Steven Krein discuss Dan’s latest quarterly book, Capitalism—And Everything Else, and explain what capitalism really means, why many people believe they don’t like it, why it’s misunderstood, and its five growth stages. Highlights: Some people incorrectly approach capitalism as a rival to ideologies like communism and fascism. Capitalism isn’t in competition with anything. Capitalism involves capitalizing on your own talent and time, your production, your abilities, your pro...

Ever wondered what the success formula is for top entrepreneurs? In this episode, Dan Sullivan and Steve Krein discuss the “25-Year Transformation” and how it can benefit entrepreneurs by helping them prioritize their biggest goals and measure progress every quarter. They explain how having a quarterly rhythm can be transformational, and provide insights into how to achieve long-term goals, adapt to advancements in technology and crises in the marketplace, and maintain a transformational mindset...

Dan Sullivan and Steve Krein discuss the Free Zone Frontier® and the StartUp Health programs. They both believe it’s crucial to have the right people in the room, sharing their experiences and collaborating. Connecting like this with a community of ambitious, calm entrepreneurs makes it possible to experience five years’ progress in three months.

What does it take to make a significant impact in battling a disease? In this third episode of their three-part series, Dan Sullivan, Steve Krein, and Dr. Timothy Nelson discuss the innovative model Tim has developed for combatting congenital heart disease, the incredible commitment from others that it’s taken to reach this point, and how many other areas of medicine could be influenced by the work he and his partners are doing.

An astonishing discovery has taken the concept of stem cell usage and regenerative medicine and put it permanently on the map for future generations. In this second of their three-part series, Dan Sullivan, Steve Krein, and Dr. Timothy Nelson discuss the latest breakthroughs and possibilities that exist in stem cell research. Free Zone collaborations are making it all possible!

Dr. Timothy Nelson is an entrepreneur with a specialty in curing congenital heart disease. Dan Sullivan and Steve Krein chat with Tim about the discoveries and motivations that led him to this position. Tim explains how he and his team are on a mission to leverage the philanthropic community to focus on rare diseases that are too often neglected. Join the show to learn about some incredible, and almost inconceivable, breakthroughs that have occurred in just the past few years.

Why do some startup companies continually grow, while most fail? You need more than a great idea. In this episode, Dan Sullivan and Steve Krein discuss the successes of Steve’s unique, collaborative StartUp Health network, the mindsets entrepreneurs need in order to achieve the greatest success, and the things they do that most entrepreneurs won’t even think about.

On the cutting edge of the construction, Carson Holmquist creates the most value for his clients by exploring opportunities in off-site and modular construction. In the second episode of a two-part series, Dan Sullivan, Steve Krein, and Carson explain how to innovate when an industry feels too established for any wholesale change.

Carson Holmquist is a true innovator in the field of construction, and a member of the Free Zone Frontier program at Strategic Coach. Dan Sullivan and Steve Krein share what has allowed Carson to thrive, in what ways everyone involved is benefiting, and how he sees the future of modular construction.

Every entrepreneur has something to offer their clients, but most of them attempt to make convincing arguments rather than compelling offers. Dan Sullivan and Steven Krein continue their conversation and highlight the differences between the two approaches, and how you can use this to effectively sell your solutions.

There’s a big difference between convincing someone with an argument and compelling them to take action with an offer. And in the market world where we all live, people don’t want to be convinced—they want to be compelled. Join Dan Sullivan and Steve Krein to learn the differences between convincing and compelling, and the very different effects each has on your customers and clients.

There’s a big difference between convincing someone with an argument and compelling them to take action with an offer. And in the market world where we all live, people don’t want to be convinced—they want to be compelled. Join Dan Sullivan and Steve Krein to learn the differences between convincing and compelling, and the very different effects each has on your customers and clients.

There’s a big difference between convincing someone with an argument and compelling them to take action with an offer. And in the market world where we all live, people don’t want to be convinced—they want to be compelled. Join Dan Sullivan and Steve Krein to learn the differences between convincing and compelling, and the very different effects each has on your customers and clients.

Too many entrepreneurs don’t spend enough time focusing on issues related to their intellectual property early on in the development of their companies. Dan Sullivan and Steve Krein share why you need to value your ideas, and the steps you need to take to protect that value.

Too many entrepreneurs don’t spend enough time focusing on issues related to their intellectual property early on in the development of their companies. Dan Sullivan and Steve Krein share why you need to value your ideas, and the steps you need to take to protect that value.