Selling Value to farmers in today’s Ag economy – part 1 – PODCAST

The three components of value in every sale:

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Have you ever had someone tell you to: “Quit selling on price and sell the value of our products!”

As salespeople, we’ve all heard this advice from sales managers, sales trainers, product managers, or social media sales gurus.  It’s so easy to flip that comment out there, but much more challenging to get into the details with a salesperson on how to actually do that.

But what does that actually mean to “Go sell the value of our products?” 

Listen in to this week as we cover the first component of selling value – Money Value