Interview with Chrissy Wozniak of North American Ag Also available on video. Click below I recently had the great opportunity to interview Chrissy Wozniak of North American Ag. Based in Ontario, Chrissy spent her career in agribusiness. She launched a consulting service to help agribusinesses figure out the selling and marketing process. She also launched North American Ag, which is a connection service for agribusinesses to find each other. Listen in as Chrissy discusses how she pivoted her business in the pandemic, the technology challenges that she works with companies on, how to improve the dreaded CRM experience for salespeople, and how producers can get more from their sales reps. Topic Timeline 4:40....Pivoting the business in the Pandemic. 7:15....How I got into sales 10:30....Helping companies with the right technology for their sales and marketing 12:30....Silos in agribusiness between our departments 20:45....Biggest area of improvement for agribusiness teams 21:35....CRM 32:00....The Human side of our business 39:00....The importance of producers utilizing the value their sales reps bring to the farm _______________________________________________________________________________________ Register in advance for this webinar: Go from being a Good Salesperson to a Trusted Advisor This virtual training course takes you through the process of becoming that trusted advisor to your customers. Establishing yourself as the Go-To Salesperson to buy from. Learn how to build your brand in the market to reduce objections. “I bring everything I have to this course to show you a clear path on how to overcome the most common problems salespeople have in agribusiness. Along with my 30 years of selling and leading sales people, I pull from thousands who have gone through my training programs in the last five years.” Click on the links above to watch the free webinar and enroll in the course to go from a good salesperson to a trusted advisor _______________________________________________________________________________________ If this podcast helped you on your journey to being more effective in your selling, I ask you to share it with those who might also benefit from it. Sign up for my weekly blog and podcast using the links on this page As a final request, take a look at the newest book on the market written specifically for you! A Season for Sales: Your Guide to Ag Sales Success The only book written specifically for the Ag Sales Professional, by an Ag Sales Professional!