7 Lessons from the Founder Sales lessons from a great movie Want to watch a great movie? One that is entertaining and has seven critical selling skill lessons? Several years ago, the “The Founder” came and went quickly through theatres. So fast, most of us never had a chance to see it. At first glance, it looks like a rags-to-riches heartwarming story of one of America’s great industry leaders. It also looks like a movie no parent would want to watch; a movie about a restaurant we hate to go to, but our kids love to eat at. Well, it is all of that, and so much more. First, it doesn’t matter whether you like McDonald’s or not. It’s not about the food. Secondly, it doesn’t matter whether you think Ray Kroc was a brilliant entrepreneur or a controlling manipulator. This movie portrays both. You get to decide. Either way, here are seven great lessons on selling skills that you should look for when you watch it tonight. Persistence....... Listen in as I discuss how an "over-the-hill" milkshake machine salesman builds an empire by using 7 critical selling skills ______________________________________________________________________________________ Register here for this webinar: Go from being a Good Salesperson to a Trusted Advisor This virtual training course takes you through the process of becoming that trusted advisor to your customers. Establishing yourself as the Go-To Salesperson to buy from. Learn how to build your brand in the market to reduce objections. “I bring everything I have to this course to show you a clear path on how to overcome the most common problems salespeople have in agribusiness. Along with my 30 years of selling and leading sales people, I pull from thousands who have gone through my training programs in the last five years.” Click on the links above to watch the free webinar and enroll in the course to go from a good salesperson to a trusted advisor ______________________________________________________________________________________ If this podcast helped you on your journey to being more effective in your selling, I ask you to share it with those who might also benefit from it. Sign up for my weekly blog and podcast using the links on this page As a final request, take a look at the newest book on the market written specifically for you! A Season for Sales: Your Guide to Ag Sales Success The only book written specifically for the Ag Sales Professional, by an Ag Sales Professional!