Check your prospect’s RAP sheet Take a historical tour of your prospect’s prior actions In training workshops, I always recommend that you take a tour of your prospect’s farm or agribusiness whenever possible. It gives you a chance to see firsthand what is going on in their operation and opens up a lot of opportunities to ask questions. In addition, it gets the prospect talking about their favorite subject: themselves. Today, I want to talk about taking a historical tour with your prospect. Listen in to learn how past history helps you sell Use this approach to differentiate yourself in the market! If this podcast helped you on your journey to being more effective in your selling, I ask you to share it with those who might also benefit from it. Sign up for my weekly blog and podcast using the links on this page As a final request, take a look at the newest book on the market written specifically for you! A Season for Sales: Your Guide to Ag Sales Success The only book written specifically for the Ag Sales Professional, by an Ag Sales Professional!