Hammer Down: The SEMA Hot Rod Industry Alliance HRIA Podcast

Behind The Magic: Inside the SEMA Show with Tom Gattuso In this episode of Hammer Down, the official podcast of the SEMA Hot Rod Industry Alliance (HRIA) Council, host Kevin Oeste is joined by SEMA Vice President of Events, Tom Gattuso. With just weeks to go before the doors swing open at the Las Vegas Convention Center, Kevin and Tom peel back the curtain on what it takes to organize the automotive aftermarket’s premier annual homecoming. From the intricate design details and featured artist

In this episode of Hammer Down!, the Official Podcast of the SEMA Hot Rod Industry Alliance (HRIA) Council, host Kevin Oeste sits down with Karen Bailey-Chapman, the Senior Vice President of Public and Government Affairs for SEMA. Discover what happens when over 120 SEMA member companies head to Capitol Hill to interface directly with the influential congressional staff members who keep the wheels of government turning. From fighting back against sweeping EV mandates to pioneer-level policy dra

Fake Parts, Real Problems: Manufacturers Fight Fake Hot Rod Parts on Hammer Down! The Official SEMA HRIA Podcast Host Kevin Oeste sits down with Jeff Grantmeyer (Borgeson Steering) & Brian Downard (Lokar Performance) to expose the rising problem of counterfeit & knockoff hot rod parts flooding online retailers. From fake steering boxes & missing springs to warranty scams & safety risks – they share real stories, how they're fighting back, and crucial tips to make sure you're getting GENUINE hot

Inside Tips: Hot Rod Branding and Merch Strategies with Tim Sousamian on Hammer Down! On this episode of Hammer Down! The Official SEMA HRIA Podcast, Kevin Oeste dives into the world of automotive merchandise, branding strategies, hot rod industry insights, SEMA Show behind-the-scenes, apparel design tips, and more with special guest Tim Sousamian of Traders ABM. Tim shares his journey from truck accessories to running massive pop-up merch ops at SEMA and events all over the country. Key topic

Hammer Down: The SEMA Hot Rod Industry Alliance Podcast With Guest Mike Good of PRI Join Hammer Down! Host Kevin Oeste chatting with PRI President Michael Good about the buzz around the 2025 PRI Show and how it powers the hot rod and racing worlds. They discuss: Preview of the massive PRI Show in Indy, with over 1,060 exhibitors and groundbreaking innovations in the Featured Products Showcase. How PRI connects with the hot rod industry, from advocacy on noise ordinances to new products and t

Event Success with Gary Case of the Triple Crown of Rodding | SEMA HRIA Hammer Down! Podcast Gary Case is no stranger to organizing and participating in automotive events, building award winning hot rods and trucks, and selling parts. On the latest "Hammer Down" podcast, Case joins host Kevin Oeste to chat about his journey from building hot rods at age 15 to co-founding the highly successful Triple Crown of Rodding event with Bobby Alloway. Gary shares the secrets to his success, including the