Insider Interviews: Media and Marketing Pros

Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.

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The Scoop on TV Today from a Data/Research Exec’s POV

Posted April 22, 202000:34:11

As VP of data and research for NYI – the ad sales interconnect in the country’s biggest DMA, Betsy Rella likes finding the stories in the...

The Scoop On Growing Brand and Work Relationships…Even From Home

Posted April 8, 202000:30:02

Ironically, at a time when we cannot physically touch, adding a human touch is more essential than ever -- especially at work, even while we WFH. I...

The Scoop from Shelly Palmer on WFH Tech and Keeping Connected

Posted April 1, 202000:42:12

One of the smarter ideas I’ve had recently was to invite the even smarter Shelly Palmer to guest on this episode of the Insider Interviews podcast....

The Scoop on Success in Radio and Podcasting – with Gary Krantz

Posted March 19, 202000:35:42

With more media consumption projected during our current crisis -- and radio and podcast hosts perceived as companions -- I thought it was a fitting...

Understanding TV Ad Targeting – “Precision + Performance” with A+E’s Heftman

Posted March 5, 202000:28:02

These days, every video provider is looking to land ad dollars with a one-two punch of broad but targeted reach for brand awareness, matched with proof...