June 17, 2020

Carl Fremont On Brand – and On Demand: Epi 11

Carl Fremont On Brand – and On Demand: Epi 11
Carl Fremont On Brand – and On Demand: Epi 11
Insider Interviews: Media and Marketing Pros
Carl Fremont On Brand – and On Demand: Epi 11
I sat next to Carl Fremont, CEO, Quigley-Simpson and formerly Chief Digital Officer, MEC, on a direct flight from LA and gained non-stop learnings about direct marketing and advertising. For Epi. 11 of Insider Interviews Fremont shared more, including: • Is “direct marketing” different from DTC? • How the pandemic accelerated the alternative business channels • How to capitalize on eCommerce and speed path to purchase • Why a good consumer experience starts with fostering diversity Oh, and how his dad unknowingly sparked his love of vintage radios. Buckle up for industry insights.