Episodes

Insider Interviews host E.B. Moss engages with Phil Andrews, the dynamic CEO of USA Fencing - recently named a "40 under 40" among sports CEOs. Phil's journey is remarkable—coming from the UK to turn around USA Weightlifting and now making waves in USA Fencing. Think “British Ted Lasso”, not just because of his optimistic outlook on life, but also for his knack for turning niche sports into mainstream successes. Phil shares his innovative and data-driven marketing strategies that have significan...

Today's guest is ... E.B. Moss. Me. Because as we ring out the old and ring in the new I've got some news for you. This nice round number, episode 45, will be one of the last for Insider Interviews for a while, as I embrace something really new. A brand new role as Senior Vice President of Content and Community for Brand Innovators. I'm thrilled to join this company, which has done such a great job for the past 10 years of creating a community for marketers and helping build relationships betwee...

Anna Bager, the CEO of the OAAA -- the trade association for outdoor advertising (OOH) -- recently shared with host E.B. Moss just why what's old is new again. OOH as a medium survived the downturn in travel during the peak pandemic months in part by leveraging its strength as a public service tool. But hear how its decades long evolution has gone from static hiway signs to interactive digital takeovers, all of which enables "brand and demand" marketing for advertisers. Bager explains why the pa...

Marc Kidd, CEO of the digital out of home media company, Captivate, lost sleep thinking about the lost foot traffic in office buildings when the pandemic hit. After all, his company specializes in programming the video screens in elevators. But, this son of famed NCAA football coach, Roy Kidd, is not one to panic at fourth down. In a conversation with host E.B. Moss for Epi 43 of Insider Interviews, he shared how Captivate pivoted to go beyond office buildings and included home and play location...

Long-time podcast pro Steve Pratt, Vice President and Co-Founder of Pacific Content, tells Insider Interviews host E.B. Moss how his company makes “original podcasts with brands” – versus “branded podcasts.” The difference? Working together to “make a show that is designed as something that only that brand can make; you give a gift -- or create a significant amount of value -- for the people that the brand wants to have relationships with.” And that, says Pratt, is how and why a brand makes a sh...

Bart Roselli has seen the audio space grow exponentially in 10 years at Veritone. Bart now leverages his breadth of knowledge as SVP Growth, Veritone One, to enhance agency-media vendor relationships and help ensure client goals are set smartly for the space, and fulfilled across multiple channels of audio opportunities. In Episode 41 Bart speaks with podcast host E.B. Moss about the evolution of audio ad tech to how audio is also bought, sold and marketed differently these days. "It's not a one...

CMO Melissa Grady Dias tells Insider Interviews host, E.B. Moss, why Cadillac is like the maverick of GM brands but is still infused with corporate cause-oriented values. In episode 40 learn how her team is tackling the marketing of what will be the first all electric line of luxury brand vehicles – using data, and creative driven by insights. This episode was recorded in September, and since then the new Lyriq has sold out of pre-sale reservations. So how did it get so popular? As Melissa expla...

Three years ago Visible was brand new in the world of wireless carriers, and Pearl Servat was generating content about it. Now she herself is fairly new in an elevated role as Head of Brand Marketing and Demand Generation after launching communications efforts for the telcom disruptor division of Verizon. In Episode 39 of Insider Interviews Podcast with E.B. Moss, Servat gives good content about "brand and demand" marketing and offers examples of how the brand's purpose- and transparency-driven ...

Insider Interviews host, E.B. Moss, chats with PR pro Katie Kempner, formerly of CP+B, now head of Kempner Communications, to share tangible takeaways about earned and owned media today. Hear how taking a risk -- or reinventing oneself -- can pay career-making dividends. Kempner shares how she talked her way in to the then nascent advertising agency CP+B, which changed her career path forever. She led communications for the award-winning agency for almost 20 years, from its roots as a small Miam...

Not many people – or brands -- love change as much as Joe Jackman, CEO of Jackman Reinvents. He’s advised major retailers like Staples and brands like Flow Water, B2B companies and private equity partners, on how to reinvent themselves and thrive in an ever-changing marketplace. In this 40-minute conversation with podcast host E.B. Moss, Jackman offers scores of insights – or as he says, “nuggets you can actually hang a strategy off of”. Hear how he taps into trends and embraces our very human b...

Shaleen Desai is like a caped crusader for content. This SVP of Adult Animation is super focused on solid stories and shares how he is bringing super heroes and more to animation...and beyond. In his career of 20+ years and counting, Desai has been with NBC and Letterman, CMT, and Fox 21. He went from Jason Bateman at Aggregate to Warners Brothers Animation to iterate "Batman" and other IP. Overall, whether it's animated or audio his focus is making sure content will resonate anywhere as just go...

This episode could be a lesson plan on B2B Marketing because Insider Interview's guest, Ruth Stevens, has been teaching BtoB Marketing at NYU and B schools around the world. And that's in between being one of the most influential consultants in the space, per Crain's BtoB Magazine. So, when Stevens calls BS on some approaches to B2B we all better sit up and listen. Ruth marks the "fails" AND suggests best practices that make customers sit up and listen! (Like her advice to sellers everywhere of ...

Jennifer Grimson was brand new to the podcast space when she met E.B. Moss two years ago at the last in-person #PodcastMovement event. Fast forward and she was a guest for Epi 34 of Insider Interviews discussing her approach to marketing her now successful Micro-Empires Podcast about her path to rebuilding wealth. And, since podcasting adds such a personal touch, Grimson shares insights about her very personal story -- from twice filing for Chapter 13 (the second time at age 41 with two little k...

On July 14, 2021 anyone can attend the first ever conference for the media/content industry dedicated to iterating IP from podcasting to TV and back again. What the heck does that mean? It’s basically about how TV shows are turning into podcasts to find new audiences and podcasting content has turned into TV shows and films. Think Homeland, Dirty John, even Dirty Diana! I was asked by NATPE – the global trade association focused on the business of content - to help produce the event, so of cours...

This is a BONUS episode...Why?: I've been busy with podcasting...and TV...in producing the first-ever conference about the intersection of those platforms as cross-over IP. So many companies are turning popular podcasts into TV or film content and TV companies are expanding their shows into fan engagement podcasts. So for NATPE I've been putting all the experts - and a few celebrities, too -- into panelist seats to help us all navigate this two-way-street. So, most of this bonus is actually a re...

Danielle Wiley was recently included in the Talking Influence “Top 50” list. And the agency she founded, Sway Group was one of just three influencer agencies for the “2020 Chief Marketer 200”. So it's a safe bet that she has something to say about #influencermarketing. And that's what she did, in Epi 32 of Insider Interviews with E.B. Moss. Wiley explained how to look at the KPIs of influencer marketing a little bit differently, and the varied ways to determine impact and engagement. This 30-min...

Macmillan Publishing is the only one of the “big five” with its own podcast network. VP Kathy Doyle explains that with audio emerging the way that it has it created an opportunity to use podcasting, whether through an audio book excerpt or interviews or guest series, to serve their authors. And Doyle knows a thing or two about grabbing new opportunities: she embodies the early bird that catches the worm. As you’ll hear her describe in Episode 31 of Insider Interviews with E.B. Moss, early into h...

For this quick but special episode of Insider Interviews E.B. Moss was in the guest seat! In highlights from her appearance on Ken Kraetzer's show, "Talking Business" for CBSI, Ken interviewed her to get recommendations about how businesses can get in to the world of podcasting, best ways to leverage social media -- and social audio -- and why it's key to create content across all platforms. She explains why that cross-platform content is so important and how it will all come together for the sh...

Bryan Barletta of Sounds Profitable is known for being a guy that explains complicated podcasting ad-tech in a helpful, generous way. Ryan Rose of JoneKiri is an up-and-comer in the industry who has already made a mark by helping talent communicate across multiple platforms. Both started in podcasting. Both quit their day-jobs in podcasting mid-pandemic (!) to launch their own businesses. And both are succeeding wildly. In this conversation they discuss with host E.B. Moss everything from how ad...

KoAnn Skrzyniarz has been making a strong case for building Sustainable Brands in global conversations with some of the world’s biggest advertisers. It's all about the business value of environmental and social purpose. And the data is on her side. Whether for Earth Month or any month, KoAnn (frequently known by just her first name) shares not just the "whys", in this Epi 28 of Insider Interviews with E.B. Moss, but some recent “hows”: just how sustainability has moved the needle for leading bra...

Robyn Streisand went from a Fortune 500 brand to running The Mixx, her own marketing agency, with a twist. At the time certification as a woman-owned or LBGT-owned business did not exist. 25 years later she is not only fully certified, but helps other agency owners and brands to leverage #DEI -- Diversity, Equity and Inclusion -- in media and marketing. Part of that help came about through creating Titanium Worldwide, "the world’s first collective of certified-diverse independent agencies." In t...

Heidi Zak, CEO and Co-Founder of ThirdLove has been in finance, in retail and in tech. Like most women, she’s also been in plenty of dressing rooms trying to find the right bra, leading her to build one of the largest online bra and underwear companies in America. In Epi 26 she tells Insider Interviews host E.B. Moss how she put all of her professional and personal experience together, and created a brand that disrupted an entire industry -- to the great relief of uncomfortable women everywhere....

In interviewing the Radio Ad Bureau CEO, Erica Farber, worlds collided for host E.B. Moss: Radio IS about community, but it was still surprising to discover NO degrees of separation with Erica and two important people from E.B.'s past! The conversation touches on everything from shared history and the evolution of radio to its ubiquitous present forms, to its challenges and opportunities for advertisers and even career-minded women. We discussed: What is radio today? The ways everything is audio...

Joe Baratelli, the Chief Creative Officer of RPA behind things like the Farmers' jingle, explains the power of emotion in #marketing as a way to drive uptake of anything from vaccines to insurance. In this episode 23 of Insider Interviews with host E.B. Moss, he walks us through award-winning creative concepts and their business results. It starts, he suggests, with the mantra of the organization: People, Relationships and Results. That paid off in their touching pro-bono work around #VaccinesWo...