How to Maximize Streaming Revenue and Creator Power — Lessons from a Digital Native and a Media Maven

Meet 17-year-old Braden Blacker, who is disrupting the creator marketing industry and already managing billions of monthly views, (yes, while still in high school.) He shares his journey from childhood entrepreneurialism to working with top influencers – from The Botez Sisters to Sketch -- on platforms like YouTube and Twitch. Also in Epi 22 of Insider Interviews, host E.B. Moss features more insights captured during the May 2024 Streaming Media conference in New York – from Braden on a panel with senior media executives, to EShap founder Evan Shapiro on the intricacies of the CTV (connected TV) landscape...and where ad money is coming from... and going to. Hint: think YouTube again! Get practical advice on leveraging trends, creating impactful content, and understanding the backend of social media. Perfect for anyone looking to understand the future of media and influencer marketing. 00:00 Introduction and Recap of Episode 21 01:47 Evan Shapiro on the Connected TV Landscape 05:40 Meet Braden Blacker: The Teenage Media Prodigy 08:43 Braden's Journey: From Childhood to Media Strategist 12:28 Building a Career in Social Media Management 17:40 Insights on Trends, Content Creation, and how Mr. Beast does it! 23:36 Future Plans and Final Thoughts on Digital Marketing Best Practices