Navigating CTV and Thriving with AI – POVs from the Pundits

Media cartographer Evan Shapiro and renowned author/digital strategist Robert Tercek join host E.B. Moss to discuss what’s essential for surviving in the world of CTV, and embracing AI to thrive in the content arena. These enlightening discussions on the challenges and innovations facing the media industry were recorded at the Streaming Media Conference in New York, and spotlight the potential of AI to revolutionize content creation while ensuring human ingenuity thrives. Evan Shapiro unpacks the current landscape, emphasizing the need for interoperability to keep CTV companies competitive against tech giants like Amazon, Google and Walmart – let alone YouTube. Then, educator/futurist Robert Tercek weighs in on our attitudes and use of AI. From the controversial use of copyrighted works for training AI to the widespread anxiety of job loss due to automation, are we too fearful to notice what's truly important? Tercek argues that these issues might be distractions from the more pressing opportunities at the intersection of AI and media. He makes a passionate case for embracing AI as an empowering creative tool, not a threat. Hear Tercek's balanced perspective on AI's possibilities in media: "There is potential where you might use the AI likeness of a performer to do reshoots. That would be a win for everybody because the artist would get paid, the film would get finished, and they'd be able to fill in the shot." Get insights on the future of interconnected platforms, AI's role in content creation, and ensuring advances enhance rather than diminish human creativity and jobs. (Part 2 offers more insights from Evan, and 17-year-old Braden Blacker who is already leveraging digital media full time to “disrupt the creator economy.”) Key Moments: 00:00 Introduction to Insider Interviews 01:13 Evan Shapiro on Media Industry Insights 03:36 Interoperability and CTV Success 08:58 Robert Tercek on AI and Media 10:42 Controversies in AI: Copyright and Jobs 15:41 The Positive Potential of AI 21:12 Blended Authorship and Copyright Evolution 26:03 AI's Role in Creative Expression, the Future of Writing and Screenwriting 31:28 Synthetic Voice and AI in Media 35:53 Opportunities and Ethical Considerations in AI Please leave your review, and share!