Understanding TV Ad Targeting – “Precision + Performance” with A+E’s Heftman

Get the inside track on how the TV media industry is competing - and winning -- with advertising today. In this bonus episode of Insider Interviews host E.B. Moss gets A+E Networks Senior VP, Ethan Heftman to explain "Precision", or targeting, and "Performance" -- how television ads impact actual business outcomes. In a quickly evolving video landscape it's a area many are trying to define. Heftman shares how his team not only defines it, but actually guarantees some advertisers specific results.