Episodes

Step onto the lush greens where golf and business connect, as your host Jim Cascino delves into the sizzling debate shaking up the golfing world – the recent and controversial golf ball rollback decree declared by the USGA and R&A. Joining in for this insightful and entertaining discussion are two industry powerhouses. The first is Keith Blakely, the Founder and CEO of OnCore Golf, renowned for their perimeter-weighted metal core golf balls that offer the truest roll in the industry. Keith is al...

Most business owners want to build their businesses and generate new clients. Many business owners also want to play golf. Why not combine the two and create a powerful business development approach with a very high ROI. In this episode, Jim Cascino speaks with Dave Bisbee, General Manager and Director of Seven Canyons Sedona Golf Club, and explores the value of golf as a business development tool and how it can help executives and companies grow. They discuss the importance of golf for building...

You could hire the best of the best and still not achieve the growth rate you should. Why is that? Because the employees aren’t in the right positions for their mindset. In this episode, Jim Cascino is joined by Jackie Lord, Executive Advisor at Culture Index and Founder and CEO of Elevate Consulting Group, in discussing the human psychology behind placing the right people in the right positions. Jackie shares examples of how she leveraged data to understand human behaviour and apply it to the w...

Creating an engaging presentation can be harder than it seems. How can you avoid the major pitfalls of data dumps and cognitive dissonance? In this episode, Jim Cascino speaks with Kristy Siefkin, Founder of Kristy Siefkin Communications, on public speaking and creating concise presentations that keep the audience engaged. Kristy shares tips to focus presentations, speak confidently and build the necessary skills for communicating effectively. Kristy discusses: Why she started her own coaching ...

With a proactive and strategic approach, small, midsize, and startup companies can seize opportunities that will increase the sustainability of their business and drive success for clients, employees, and communities in the long-term. Discover how in this episode, as Jim Cascino talks with Nicole Bojic, a C-Suite advisor, the founder of UmiMiu, and the owner of EXP Consulting. As an expert on business strategy and sustainability, Nicole shares the insight she’s learned as a business owner and th...

Launching a business is never an easy task. When your goal is to change the model of an enormous industry, it takes a strong business acumen and a dedicated team that can sift through the noise from critics and focus on company goals. In this episode, Jim Cascino is joined by Keith Harband, founder of NewEnamel.com, a dental care business that provides consumers with prescription-strength dental care at home. It is an innovative approach, based upon proven scientific research, and is a working m...

As you’re building a business, candor, honesty and over-communication with your financial team is never a bad idea—because what happens if the money stops flowing and you find yourself with a lack of capital? You’ll be at the mercy of your financial partners. But what options do you have if you find yourself in a severe financial crisis, with inadequate capital in order to meet your growth forecast? In this episode, Jim Cascino speaks with Jim Burke, founder and CEO of Burke Capital, and senior ...

A key role of marketing is to showcase your product or service in the best possible light, turning prospects into customers. Successfully positioning your company and its brand is the path. In this episode of Into the C-Suite, Jim Cascino speaks with Tim Manning, founder and CEO of GrowthShift, a marketing strategy firm. Tim shares how a powerful and articulate positioning strategy, well executed, has an enormous impact on a company’s success at scale. Jim and Tim discuss: Why the interplay bet...

“You can’t let the urgent crowd out the important.” Urgencies happen all day long and they’re a part of every business. So scheduling time to deal with them is good business. But, it’s the important issues, challenges and opportunities where transformative progress is made. Regularly blocking serious time to explore and resolve the really important issues is where breakthroughs happen. Welcome to Into the C-Suite, a podcast designed to help c-suite executives in start-ups, early stage and middle...