1022 - Game of Brands: Winning the Reputation War Online

01:04 - SEO gets your brand noticed. Did you know it also gets you seen for the right reasons?

06:14 - There are a number of circumstances in which reputation management via SEO is warranted and helpful.

09:16 - Have you ever Googled your name or brand? You should.

11:17 - Gert shares how he and his team turned things around for one client’s reputation.

13:36 - Sometimes negative reviews are deserved - what then?

16:31 - When the people you pay to promote your brand are looking to outrank you…

18:16 - How much of our online reputation is something we can actually control?

22:37 - This is why brand monitoring is important, and how to do it…

26:23 - If you’re the average business owner, Gert has a few takeaways.

29:36 - With AI everywhere, how does it impact reputation management?

32:25 - Quality is important, but quantity also has a role to play.