June 14, 2016 • 00:29:11

Darren Rowse On 10 Things I Wish I’d Known About Content Marketing Before I Started – Preview - James Schramko SuperFast Business Online Business Coaching

What’s in the video: 02:05 – What is Darren’s story? 09:25 – What is it that you do? 09:36 – 3 ways to define what you do 13:00 – Understanding your reader 16:00 – How will you change your readers? 18:47 – 3 phases of creating content 22:07 – Generating ideas Access all the complete SuperFastBusiness Live talks. Click HERE Download the PDF transcription Transcription: James: OK. So our next guest is a super power in the blogosphere. In fact, I remember going to an event, my first event in the United States several years ago, and I’d found out he’d been to one before that, one of the early ones, and I found a transcript of what he’d been doing and what he talked about, and I read through it, ‘This is great.’ It’s probably one of the seeds to my original sort of direction towards content marketing. And then I recently saw him in the Philippines presenting, and I thought, ‘This information is very in line with what we do. His version of what I talk about with OTR, but he’s been doing it a lot longer than I have. He can do things like write, and spell, he’s prolific, and he’s really, really good at it. So without further ado, I’d like to introduce Darren Rowse. Come on up. Darren Rowse on stage at SuperFastBusiness Live 11 Darren: Wow thank you. It’s really good. Who’s feeling like they’ve already got enough value from this and they could go home almost like I (raising hand). Literally in the lunch break, I had to rewrite the opening story of my talk. Thanks to an earlier presentation. I put all my content onto an app. Thanks Jarrod. I’ve killed my idea for the ProBlogger album and T-shirt range. I actually did. I have been considering doing a pajama range, ProBlogger work wear for bloggers. I’ve had to call the team and tell them to put all the content behind the subscription. I’ve deleted all the apps on my phone and I just took a hot and cold shower. It’s been a busy lunch break. I hope you’ve had as a productive one. I want to talk about content marketing and to help you to kind of understand the perspective that I come to this topic from. I want to tell you a very brief version of my story. Darren’s story I got an email a couple of days ago basically saying with guidelines for speakers and it was basically, “Cut out all your story because people just want the tips.” I’m like, “But that was the first 20 minutes of my talk gone.” So I’m going to tell it to you in two minutes, and it does skip over some of the stages of the format for storytelling before. But for me it all started in 2002 with an email from a friend. I was sitting at a desk at one of the part-time jobs that I had, and this email pinged in. A voice said, “Vat master, you’ve got mail.” Did anyone else install that? I was the only one. OK. It was 2002, and I got this email and it had four words in it and a link. The four words were, ‘Check out this blog.’ I had no idea what a blog was, so I clicked the link out of curiosity. I ended up on this site that changed the course of my life. Not because of the content, although that was interesting,

No transcript available.