June 15, 2016 • 00:13:27

Email Marketing On Steroids With Andre Chaperon – Preview - James Schramko SuperFast Business Online Business Coaching

Video highlights: 02:06 – Why email writing? 03:35 – Using follow-up sequences 05:08 – Why storytelling is better 07:53 – What are soap-opera sequences? 09:49 – Once people self select… 11:02 – When you do the broadcast… Get the entire recording and presentations from ALL previous SuperFastBusiness Live events inside SuperFastBusiness membership Download the PDF transcription Transcription: James: Another superstar guest from overseas – not just one country but I think he’s lived in many. At least, South Africa, London and Spain and now he’s in Australia. So, super rockstar guru, email, Autoresponder Madness, legendary storyteller and the benchmark of the Internet marketing industry. I’d like to welcome Andre Chaperon on the stage. Hello, buddy. Now, please have a seat. We’re going to… Now, we’re going to do this together. You do smell nice. Andre: Do I? James: Yeah. That’s good. Basically, how did you get into this position of being the authority of autoresponders? The super introvert Andre: Before we start, I just want to create a context for everybody. So, I’ve never done any webinars. I’ve never done a video. I’ve never done any audio. I’m super introvert, which is why I’m having… we’re talking about that. So, that’s the context. I haven’t prepared any presentation today. There’s no slides. We’re just going to wing it. Andre Chaperon on stage James: We’ll do that since we did preps. Andre: Yeah. I mean. Well, there’s an image. James: Technically, it is. Andre: So, it could be over for five minutes which means we’ll have a 15-minute Q and A. James: Yeah. That’s good. I remember many years ago I asked you if we could do a podcast and you said, “No.” And then recently, we did do a podcast and it was OK. Andre: It was OK. James: Good reaction. I think what would be interesting is just to talk about what you’re really passionate about. I think from the previous prep work that we’ve done, we’ve established that you got into email writing because you don’t like to make videos or do other formats and I think you also revealed at some point that you can’t spell that well. You’re dyslexic or whatever. You didn’t do so well in English at school. So none of these things matter if you want to be the world’s greatest autoresponder writer. What sort of tips or advice do you think would be worth sharing today? Do you want to go to your mind map and talk us through that process? Going over the email system Andre: I’m going to briefly just go the whole system basically. And the system, there’s two parts. So, we’ll go over the first part which is kind of that there, that’s all the slides by the way. And the next element of the system is actually watch me email. And I’ve got three emails that I’m going to read. Two from somebody else. One is from me. So, that will create the context on how to write the emails I guess. If there’s time, I’m just going to… James: Go for it. Andre: So, I’m going to draw here as well… James: By the way, I’m happy to email you these two pictures. If you’re happy for me to send them over in case you can’t read them. But it will be as discreet as possible. Andre: So, the way that I figured out how to write what… first,

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