February 10, 2026 • 00:02:54

I Stopped Thinking About Content

00:31 - Mentor calls become source material instead of something separate from content creation.

00:55 - Content is produced in a few focused sessions instead of constant weekly effort.

01:19 - Founders may own their platform, but they still run content manually every week.

01:48 - Content now costs attention once, not twice.

02:20 - The role shifts from producing content to running a system.

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