I Watched a Business Die in a Country Where Another One Was Booming

00:00 - A supermarket that shrank to a quarter of its size 

00:52 - Same country, opposite growth trends 

01:37 - Your business is either going up or going down 

02:27 - Three types of founders: adapt, panic, or deny 

03:53 - Webinar to VSL: strategic change vs reactive panic 

04:40 - Fads vs long-term trends 

05:52 - What I changed in my business in 2025 

06:35 - The mildly tuned diesel engine

07:38 - Your business reflects the founder 

08:59 - Optimize for the right things

10:51 - The early majority is where the money is