October 4, 2016 • 00:48:36

502 – The Halbert Copywriting Method Part III – Reviewed - James Schramko SuperFast Business Online Business Coaching

Bond Halbert In the episode: 01:09 – An overview of the book 03:31 – Why Bond is an expert 05:02 – Gary Halbert’s way 07:50 – Where father and son differ 11:44 – How to keep people reading 15:23 – Never-before-covered topics 16:25 – Helping them decide to read 20:33 – The hunt for “that” 22:10 – Letting the formula seep in 24:42 – A simple beginning trick 26:30 – Some smart editing tips 29:18 – Apply these words with caution 30:15 – Should you use templates? 33:59 – Two kinds of writers 37:10 – Are you doing this with your copy? 41:54 – When picking a copywriter… Grow Your Business in just 2 days Click HERE Download the PDF transcription Transcription: James: James Schramko here, welcome back to SuperFastBusiness.com. Today, we are talking with pretty much a legend. Got my friend Bond Halbert on the call. Welcome. Bond: Thank you, thank you very much. James: Bond Halbert, son of Gary Halbert, brother of Kevin Halbert, son of Nancy. I mean, there’s a good positioning in life, really. Bond: I couldn’t agree more. James: And you got some nice kids as well, passing on the Halbert generation. Now, what we want to talk about specifically today is The Halbert Copywriting Method Part III, which is The Simple, Fast and Easy Editing Formula that Forces Buyers to Read Every Word of Your Ads. Bond, tell me about the title of this book. What’s in the book Bond: OK. First there’s two parts. One, we kind of called the title The Halbert Copywriting Method Part III: The Star Wars Launch, because I always say that the power in your copywriting is research. It’s knowing your prospect so well that you can trigger their impulse to buy that will, because you know what to offer them, you know how they speak, so you know what to say. You know when to say it to them. So you know all of that information. “The first draft is the shortest part.” CLICK TO TWEET And then eventually, the second part of the copywriting process is where you’ve developed that unique hook, offer or solution, which usually comes out of the research. And then you put down in words, in a first draft. And usually, that is the shortest part of the entire copywriting process. People think that copywriting is sitting down at a screen and piecing together little elements of copy and stuff like that. It’s not. It’s doing the research, doing whatever it takes for you to get into the creative mindset to come up with that first draft, and then the professionalism comes from editing. And you will hear other great copywriters tell you that, but you will never find anybody telling you how to do the editing, until now. And so I am working right now. I am actually writing Part I, and Part II as well, and Part III was ready first, and it was so needed and it was so new and everything that I went ahead and released that first. And the second part, where I explain the simple, fast and easy editing formula that forces buyers to read every word of your ads, a lot of copywriters and marketers make the mistake assuming that people will read all of their ads.

No transcript available.