In the episode: 00:50 – Accidental discovery 03:25 – How Wanderer Bracelets came about 04:57 – Fitting the product to a market 06:55 – The SCAMPER method 09:21 – The mindset that makes it work 10:59 – Building the team 13:07 – How important are live events? 16:23 – A couple of essential tools 19:13 – Working the system 21:55 – Some challenges of working remotely 25:35 – The layout of day-to-day 28:32 – A brief call recap 29:19 – Knowing who to hire next 32:19 – SuperFastBusiness Live from Ben’s viewpoint Ben and other world-class business experts will be sharing insights live on stage at SuperFastBusiness Live 2017 – Join them Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. It’s my absolute pleasure to introduce our guest today, Ben Katzaman from WandererBracelets.com. Welcome to the call. Ben: Thanks, James. Excited to be here. James: The reason for our call is in just a few weeks from the time of recording this, you’re heading over to Australia to talk about how to scale an e-commerce business at my SuperFastBusiness Live event, which we’ll also record, in case someone listening to this wants to catch up with that session. The real story behind your introduction to me is that we were sitting beside each other at a dinner in San Diego at Ezra Firestone’s conference afterwards, and you were just sharing with me this incredible journey you’ve been on with your own business. I said to you, “Please come and share this story with our audience.” There are a couple of things there. Firstly, a lot of people are, I think, trying to find out what they should do with their life or what they want to sell is a big, common question. In your case, it just was there. It was surrounding you, and you recognized it. So that was one part of it. The second part is, you’re quite a young man, and you’ve scaled a significant business producing hundreds of thousands of units, selling e-commerce, and you’ve got a large team. You have 40 people in your western team, the United States, and then you’ve got 150 people in your Bali team. So that’s a significant impact that you’re having on the universe in terms of creating stuff. So that’s how this came about. Today, we’re going to talk about what’s involved in growing a business quickly and at scale, but also, and most importantly, remotely. Because you’re not sitting in an office every day, are you Ben? Why work remote? Ben: No, I’m not. I’ve got an office in Florida now as we’ve grown. We just opened a full office a couple of weeks ago. But over the last two years since I started the business, I’ve spent a lot of time in Bali, Florida, Hawaii, Seattle, Oregon, San Diego, San Francisco, LA, Austin, New York, Australia, Bangkok, the Gili Islands. So I’ve spent more time remote than I have been in one place or with one team or the other. And that allows me to spend a lot of time with people I care about and meet people that I would never be able to meet otherwise, tap into new communities and nurture relationships.
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