958 - Making Google’s Algorithm Updates Work for You

There are the daily updates Google does unbeknownst to most of us, then there’s those that they announce. What’s the diff? [01:05]

Gert runs through one of the latest updates and what it means for site owners. [02:32]

How do we know a specific update will impact our site? And what do we do if it does? [05:39]

Some sites have been doing well thanks to a user-friendly content layout. [08:12]

You can check how you’re doing using the basics, or you can go beyond that. [09:32]

James’s team gets told what to do - is everyone that fortunate? [11:37]

The latest updates have impacted Gert’s app - here’s how. [13:41]

What do you do if you’re ranking for something you’d rather not? [14:58]

Gert works with a variety of businesses. Is there anyone he can’t help? [16:11]

If you get wind of an update, here are some recommendations… [18:31]

SEO still works, though Google would rather you do ads. [20:38]