1003 - Beyond Keywords: The Critical Role of Branded Search in Boosting Your SEO

01:40 - Unpacking the topic - what is brand SEO?

04:13 - Call it holistic, call it layered - this is Gert’s typical approach to SEO.

05:24 - Google is like a child, and we have to teach it things.

07:02 - So what does success look like with a branded campaign?

09:00 - What is all that info Google gives us on the right side panel?

11:16 - Google likes branding consistency - if it’s not consistent, that’s an issue.

13:15 - This is how social media affects things.

15:08 - How do you know if you’re already getting branded search results, and how does it relate to non branded search?

17:49 - People can hijack your brand. Here’s how Gert addresses that.

19:49 - So what sort of content is ranking strongly?

20:49 - When people give review on Google, does it affect ranking?

23:55 - This is the episode in summary…