Episodes

392
Feb. 16, 2025

392 All Business Is Personal: Why Relationship Capital Is The Most Underestimated Form Of Wealth | Category Pirates

On this episode of Christopher Lochhead: Follow Your Different, we get a fresh Pirates Perspective with our favorite fellow Category Pirates Eddie Yoon and Katrina Kirsch on why Relationship Capital is the most underrated form of wealth. In business, success is often attributed to strategy, skill, and spreadsheets. But the truth is, it’s deeply personal. The strongest careers and ventures are built not just on solo efforts but on shared battles, purpose, and risks. This is where Relationship Ca...
391
Feb. 9, 2025

391 Solving Climate Change with Capitalism: How Andrew Gilmour Is Unlocking Trillions in Carbon Markets

On this episode of Christopher Lochhead: Follow Your Different, Andrew Gilmour, a visionary entrepreneur, discussed how capital markets can transform the way we approach environmental sustainability. The global carbon market is a trillion-dollar opportunity waiting to be realized, yet it remains inefficient and fragmented. By leveraging financial innovation, Andrew Gilmour believes we can create scalable, investable assets that will not only fight climate change but also generate wealth for dev...
390
Feb. 3, 2025

390 Design Your Future: How To Trade Fear For A Fulfilling Career | Category Pirates

On this episode of Christopher Lochhead: Follow Your Different, we get a Pirates Perspective with our favorite fellow Category Pirates Eddie Yoon and Katrina Kirsch on how personal capital—financial resources, reputation, creativity, and relationships—can empower individuals to design a career and life on their own terms. Many people wake up every day working for someone else’s dream, relying on a paycheck while wondering, “Is this all there is?” The truth is, breaking free from this cycle requ...
389
Jan. 26, 2025

389 Leading with Love and Resistance: Pastor Evan Mawarire on Freedom, Democracy, and the Power of Faith

On this episode of Christopher Lochhead: Follow Your Different, Pastor Evan Mawarire joins us in an insightful conversation about the complexities of faith, the pursuit of happiness, and the importance of re-evaluating our core values. Pastor Evan Mawarire’s journey is a testament to the power of courage, faith, and resilience in overcoming adversity. From his humble beginnings to becoming a voice of hope for millions, his story reflects the transformative power of self-belief and the pursuit o...
388
Jan. 19, 2025

388 The Empty Chair: A Different Approach to Grief This Holiday Season | Category Pirates

On this episode of Christopher Lochhead: Follow Your Different, Christopher shares his personal journey through grief following the tragic murder of his close friend, Tushar. Joined by fellow Category Pirates Eddie Yoon and Katrina Kirsch, they explore the metaphor of the “empty chair” to symbolize the ongoing presence of loss. Eddie discusses Grief Design, advocating for radical self-expression and community support. Katrina emphasizes the universality of loss and the importance of open conver...
387
Jan. 5, 2025

387 Happy Money with Bestselling Author Ken Honda

In this episode of Christopher Lochhead: Follow Your Different, we revisit an enlightening conversation with Ken Honda as we dive into the concept of “happy money,” a transformative philosophy that fosters a more joyful and harmonious relationship with your finances. In a world where financial success is often measured by the size of one’s bank account, Ken Honda, a renowned Japanese author, brings a refreshing perspective on the emotional and relational aspects of money. You’re listening to C...
Dec. 31, 2024

Have a Legendary 2025

Welcome to Christopher Lochhead: Follow Your Different 2025! In this New Year’s episode, we reflect on the past year and look forward to 2025, with a focus on significant career trends and the impact of AI on the workforce. With 60% of Americans considering job changes, the episode highlights the diminishing value of traditional knowledge work and the rise of “creative capitalists” who leverage AI for innovation. Our 2025 focus includes helping individuals identify their unique strengths, conne...
386
Dec. 15, 2024

386 The Art of The Impossible with Steven Kotler, NY Times Bestselling Author

On this episode of Christopher Lochhead: Follow Your Different, we look back on a fascinating deep dive with renowned author and peak performance expert Steven Kotler. The conversation centers around Kotler’s book, “The Art of Impossible,” which explores the intricate relationship between motivation, neurobiology, and the pursuit of extraordinary achievements. This episode will break down the key insights to help you harness your potential and achieve remarkable results. You’re listening to Ch...
385
Dec. 8, 2024

385 Silicon Valley’s Secret Marketing Assassin Rick Bennett

On this episode of Christopher Lochhead: Follow Your Different, we get a blast from the past from a legendary dialogue with Rick Bennett, a renowned marketing expert from Silicon Valley. We delve into unconventional marketing strategies, emphasizing the importance of boldness and creativity in a crowded market. Rick shares anecdotes about impactful campaigns, such as a direct ad to a CEO that led to a significant response, and discusses the necessity of courage in marketing. The episode highli...
384
Dec. 1, 2024

384 Innovation Under Pressure: Judah Taub on the Power of Israeli Entrepreneurial Spirit

On this episode of Christopher Lochhead: Follow Your Different, the spotlight is on the resilience and unique challenges faced by Israeli entrepreneurs as we have a conversation with Judah Taub, managing partner at Hetz Venture Capital. Judah shares insights on the Israeli tech startup ecosystem, the profound impact of military service, and the remarkable adaptability of entrepreneurs, especially following the traumatic events of October 7th. This dialogue highlights the intertwined nature of ...
383
Nov. 24, 2024

383 Grief & Happiness For The Holidays with Dushka Zapata

The holiday season is often portrayed as a time of joy, celebration, and togetherness. However, for many, it can also be a period of profound sorrow and reflection, especially for those who have experienced loss. So for this upcoming holidays, let’s look back to a heartfelt conversation with Dushka Zapata, a prolific writer known for her impactful work on Quora and her books, including “Love Yourself and Other Insurgent Acts That Recast Everything.” This episode delves into the complexities of ...
382
Nov. 10, 2024

382 The Discipline of a Champion: Rickson Gracie’s Philosophy of Presence, Power, and Peace

On this episode of Christopher Lochhead: Follow Your Different, we are treated to a profound conversation with Rickson Gracie, a legendary figure in Brazilian Jiu-jitsu. Known for his unparalleled contributions to martial arts and his deep philosophical insights, Rickson Gracie shares his wisdom on life, purpose, and spirituality. Rickson also discusses the significance of being present, engaging authentically in relationships, and cultivating a sense of purpose. His philosophy extends beyond ...
381
Nov. 3, 2024

381 Chicken Cock Whiskey & The King: Matti Anttila on the Art of Brand Revival and Celebrity Partnerships

On this episode of Christopher Lochhead: Follow Your Different, we have a conversation with Matti Anttila, the visionary founder of Grain and Barrel Spirits. Matti shares his remarkable journey from investment banking to becoming a leader in the craft spirits market, focusing on the revitalization of the iconic Chicken Cock whiskey brand. He discusses the importance of brand authenticity, leveraging history, and the unique identity of Chicken Cock. The episode also explores Matti’s collaborati...
380
Oct. 27, 2024

380 The Innovator’s Delusion | Category Pirates

On this episode of Christopher Lochhead: Follow Your Different, Christopher and fellow Category Pirate Eddie Yoon dive into the misconceptions surrounding innovation and market dynamics. This episode is a must-listen for business leaders and entrepreneurs who want to navigate the complexities of today’s market more effectively. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different plac...
379
Oct. 20, 2024

379 Breaking the Cycle of Competition: Seth Godin on Winning Your Own Game

On this episode of Christopher Lochhead: Follow Your Different, we engage with marketing innovator and bestselling author Seth Godin. We explore the transformative impact of AI on business, the significance of personal agency, and the pitfalls of hustle culture. Seth emphasizes the importance of choosing customers and competition wisely, as these decisions shape one’s future. The conversation also highlights the role of emotional labor, the need for intentionality in life and career design, and...
1
Oct. 13, 2024

378 From Combat to Competition: How Command Sergeant Major Gretchen Evans Redefined Resilience

On this episode of Christopher Lochhead: Follow Your Different, we engage in a profound conversation with Command Sergeant Major Gretchen Evans, a decorated veteran who served 27 years in the U.S. Army. Gretchen shares her inspiring journey, from her motivations for joining the military to her experiences as one of the few women in a male-dominated environment. She discusses the challenges she faced, including injuries that led to her hearing loss, and her post-military work with Team Unbroken,...
Oct. 6, 2024

377 One Woman’s October 7th Bravery At The Nova Festival Massacre In Israel with Natalie Sanandaji

In this episode of Christopher Lochhead: Follow Your Different, we look back into the harrowing events of October 7th, 2023, when Hamas launched a devastating attack on Israel, resulting in the largest massacre of Jews since World War II. This episode features an overview of the geopolitical context, the humanitarian crisis in Gaza, and a firsthand account from Natalie Sanandaji, a survivor of the Nova Festival massacre. What you’re about to hear is a real, unedited, unfettered, unfiltered con...
376
Sept. 29, 2024

376 Drunk: How We Sipped, Danced, and Stumbled Our Way to Civilization with Professor Edward Slingerland, Distinguished Scholar and Professor of Philosophy UBC

In the spirit of Oktoberfest, this episode of the Christopher Lochhead: Follow Your Different is a look back into our conversation with Professor Edward Slingerland, a distinguished scholar and author of Drunk: How We Sipped, Danced, and Stumbled Our Way into Civilization. They delve into the cultural and historical significance of alcohol consumption, examining its role in human civilization. Professor Slingerland argues that alcohol has been pivotal in social bonding, creativity, and even the...
375
Sept. 22, 2024

375 Rambling Redefined: Category Design and the Janus Motorcycle Revolution with Richard Worsham & Grant Longenbaugh

On this episode of Chistopher Lochhead: Follow Your Different, we talk with Richard Worsham and Grant Longenbaugh, the President and CMO of Janus Motorcycles. They discuss Janus’s unique approach to motorcycle design, emphasizing craftsmanship, simplicity, and a distinctive riding experience called “rambling.” Richard and Grant share their journey from customizing mopeds to creating a new category of lightweight, custom motorcycles. They highlight their rejection of the industry’s focus on spee...
374
Sept. 15, 2024

374 From Vodka to Bongs: John Spagnola on Building Legendary Brands & Creating New Categories

On this episode of Christopher Lochhead: Follow Your Different, we have a conversation with John Spagnola, CEO of Ublendit, about innovation and category creation in the spirits industry. John shares his journey, emphasizing the strategic advantage of creating new categories rather than competing in existing markets. He discusses the success of Hideout Vodka and introduces a new agave spirit, the “77,” designed for health-conscious consumers. The episode also explores the impact of celebrity e...
373
Sept. 8, 2024

373 Surviving and Thriving: Dr. Judy Ho on How to Heal and Build Stronger Relationships

On this episode of Christopher Lochhead: Follow Your Different, we have an insightful conversation with Dr. Judy Ho, a renowned clinical and forensic neuropsychologist, to explore attachment theory and its impact on personal and professional relationships. Dr. Judy Ho explains how early caregiver relationships shape our emotional responses and interactions throughout life. They also discuss the nature versus nurture debate, cultural influences on empathy, and the potential for healing attachmen...
372
Aug. 25, 2024

372 From Homeless to Millionaire: Grace Vandecruze and The Power of Believing Beyond Your Limits

On this episode of Christopher Lochhead: Follow Your Different, our guest Grace Vandecruze treats us to an extraordinary story of resilience, determination, and financial empowerment. Grace shares her remarkable journey from a childhood marked by poverty and homelessness to becoming a successful entrepreneur and financial advisor. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different p...
371
Aug. 18, 2024

371 Every Startup Needs a Problem: AI, Startups, and the Art of Storytelling with Adam Frankl

On this episode of Christopher Lochhead: Follow Your Different, we engage in a compelling conversation with Adam Frankl, a seasoned expert in the tech startup world. With over two decades of experience, Adam shares his insights on the current state of tech startups, particularly in light of the rapid advancements in artificial intelligence (AI). In our conversation with Adam, we delve into actionable advice and thorough explanations to guide aspiring entrepreneurs and tech enthusiasts, so stay...
370
Aug. 11, 2024

370 Character and Leadership: The Power of Ethics in an Uncertain World with Dr. Susan Liautaud

On this episode of Christopher Lochhead: Follow Your Different, we engage in a thought-provoking dialogue with Dr. Susan Liautaud, a renowned ethicist and professor at Stanford University. With Dr. Liautaud, we explore the complexities of ethical decision-making in today’s fast-paced world, focusing on leadership, resilience, and the impact of emerging technologies like AI. Dr. Liautaud also emphasizes the importance of character in leadership and the ethical implications of technology. You’re...