Episodes

Welcome to a very special episode of Christopher Lochhead: Follow Your Different, where we talk about how to make money in a recession. In times that are challenging, one of the greatest things we all can do is contribute what we can contribute. Given that it looks like we’re about to be in a recession, what Eddie Yoon Nicolas Cole, and I aka the Category Pirates decided to do was to write a new mini book newsletter. It’s called How To Make Money In A Recession: Five steps to create demand for ...

On this episode of Christopher Lochhead: Follow Your Different, we have a radically different dialogue about thinking with the legendary Roger Martin – a man who has been called, “the world’s number one management thinker” by former Ford CEO Jim Hackett. Roger Martin is a Professor Emeritus at the Rotman School of Management at the University of Toronto, where he served as Dean from 98 to 2013, and as Institutional Director of the Martin Prosperity Interest Institute from 2013 to 2019. In 2013,...

Many people are asking how do we create legendary cultures in a digital / hybrid work environment. On this episode of Christopher Lochhead: Follow Your Different, we ask Daniel Coyle this question: how can we create legendary cultures? Daniel Coyle is a New York Times bestselling author. His book, The Culture Code, was named the Best Business Book of the Year a little while back by Bloomberg. He has a new book out now, called The Culture Playbook: 60 highly effective actions to help your group ...

Welcome to the second part of our extraordinary, unfiltered, unfettered real dialogue with David Gergen. On this episode of Christopher Lochhead: Follow Your Different, we dive into the key themes of his new book about leadership, called Hearts on Fire: How great leaders are made. David Gergen has served as an adviser to four United States President Nixon, Ford, Reagan, and most recently, Clinton. He is the rare political leader to serve his country from both Republican and Democratic vantage p...

Free speech is often called the first freedom and the bedrock of democracy. Our guest today says that on one hand, free speech around the world has never been better. But right now, we are experiencing a free speech entropy in the United States. On this episode of Christopher Lochhead, we have a deep dialogue about Free Speech with Jacob Mchangama. Jacob Mchangama is a global expert on free speech. Political satirist PJ O’Rourke says that his new book is. “The best history of free speech ever w...

On this episode of Christopher Lochhead: Follow Your Different, we go deep into topics that traditional television could and would not go. Specifically, we talk about the war in Ukraine, and where all of this might end with our guest, Dmitri Alperovitch. We also talk about cyber threats, and how capable the US is against it. Dmitri Alperovitch is one of America’s top cybersecurity experts. He is on the US homeland security advisory council, and the co-founder and former Chief Technology Officer...

On this episode of Christopher Lochhead: Follow Your Different, we ask the question: Who are You? What do you want to be? What’s the difference between being and doing? And who better to help us answer those questions that the legendary Minter Dial. Minter Dial is a B2C Branding Master, having had a legendary career with L’Oreal and the CEO of hair care brand REDKEN. He’s also an extraordinary storyteller; his first two published books be international prize winners. His new book, called You Le...

On this episode of Christopher Lochhead: Follow Your Different, we continue our focus on the current situation in the world and in the United States. Because in times of great change and great uncertainty, we turn to great, though in some cases, counterintuitive minds. Today, we talk to one of the great minds of today, David Sacks. David Sacks is a legendary entrepreneur, category, and company builder – and now, venture capitalist. He is the founder of Craft Ventures. In Silicon Valley, David i...

This is an extraordinary time in history COVID recession, radical social change. The shift from native analogues to native Digital’s increased internal violence in the US and in many other democracies. In times of great crisis, we turn to great minds for deeper understanding and perspective. So, on this episode of Christopher Lochhead: Follow Your Different, we ask David Gergen: what’s really going on here in the world? David Gergen has served as an adviser to four United States President Nixon...

We live in a time of radical acceleration in the creation of very different futures with marketing category after marketing category. That goes the same for the world overall as well, which also adds a threat and challenge to most businesses. But at the same time, it can also be a great opportunity. On this episode of Christopher Lochhead: Follow Your Different, we make sense of it all with our guest, Gina Bianchini. Gina Bianchini is the founder and CEO of Mighty Networks. She is in the busine...

On this episode of Christopher Lochhead: Follow Your Different, we have a conversation about a wide range of topics. From why startups should slow down, the current state of Covid19 and how it has affected our healthcare systems, to Silicon Valley’s response to Russia’s attack on Ukraine. Who better to have this conversation than with one of the smartest minds I know, Bryan Roberts. Bryan Roberts is a Senior Partner at legendary venture capital firm Venrock in Silicon Valley. He is the man that...

On this episode of Christopher Lochhead: Follow Your Different, let’s ask what is the role of business, beyond just business. Today marks the 5th day into the Russian invasion of the Ukraine, the first attack of its kind since Sept. 1, 1939 – the start of World War 2. So let’s talk about how this affects businesses, and how businesses can affect it. Roll Call for Companies According to the Wall Street Journal, the US is still buying 8% of its oil from Russia. On the commercial side, there has...

On this episode of Christopher Lochhead: Follow Your Different, Ray Wang is back. Like always, we are in for a treat as we go deep into a whole bunch of topics. Ray Wang is the world’s number one Tech Analyst, and the founds of Constellation Research. He is the author of the bestselling book; Everybody Wants to Rule the World. Ray also hosts his own very popular podcast, called DisrupTV. So sit back and join us as we have a deep dialogue about Metaverse, the current status of Web 3.0, and the ...

We are currently at the start of a radical change in education of all levels. On this episode of Christopher Lochhead: Follow Your Different, Ted Dintersmith explains what the future of school will be like as the new category of humans begin to shape it anew. Ted Dintersmith had a career in venture capitalism, but has now dedicated himself in the field of education and improving it. He is the author of a bestselling book, What School Could Be. It is quite an interesting read, and I would recomm...

On this episode of Christopher Lochhead: Follow Your Different, we ask the question: Will the future of the United States of America look more like Star Trek or Road Warrior? With us to answer that question is Alec Ross. Alec Ross is the author of The New York Times bestseller, The Industries of the Future. And he has a brand-new bestseller out called The Raging 2020s: Companies, Countries, People and the Fight for our Future. Alec is a distinguished visiting professor at the University of Bolo...

On today’s special episode of Christopher Lochhead: Follow Your Different, we have a deep conversation about the State of America. The United States of America is facing some meaningful challenges right now, and who better to help us unravel everything than Dr. Cedric Alexander. Dr. Cedric Alexander had a 40-year career in policing, public service, and mental health. He is the former police chief and Public Safety Director in DeKalb County, Georgia. He is also the former police chief of Rochest...

What is the source of human motivation? In this episode of Christopher Lochhead: Follow Your Different, Dr. Ayelet Fishbach shares the real science behind what motivates people to get things done. Dr. Ayelet Fischbach is the author of the no.1 bestselling and deeply researched book, Get It Done: Surprising lessons from the science of motivation. She is an award-winning psychologist at the University of Chicago Booth School of Business and the past president of the Society for the Study of Motiv...

For some, entrepreneurship is a way up in the world. For others, it’s a way out of their current situation. But no matter what the motivation, entrepreneurship is ultimately an opportunity to create a different future. Not only for the entrepreneur themselves, but for their customers, employees, and ultimately an entire community. This is the reason why me and our guest, “IRON” Mike Steadman, love entrepreneurship. “IRON” Mike Steadman is a retired combat Marine officer. He is also a three-time...

In this episode of Christopher Lochhead: Follow Your Different, you will hear one of the most inspiring, horrifying, and yet deeply moving conversations from our guest, Valerie Edmondson Bolaños. Valerie Edmondson Bolaños is the founder of an extraordinary NGO called Warrior Angels Rescue. She started her own NGO in the way of Hurricane Maria. It was a Category Five storm that devastated her home island of Puerto Rico back in 2017. What started off as an effort to rescue her own family grew int...

Today on Christopher Lochhead: Follow Your Different, Morgan Wright is back to talk about all things Security: new geopolitical threats, the new domains of warfare, and how they look at evil crimes through the eyes of the legendary public servants who solve them. This is a very fun, insight-packed real conversation with one of America’s highest profile crime fighting voices. Morgan Wright is an internationally recognized expert on cybersecurity and terrorism, identity theft, and privacy. He was...

As we all know, Context is everything. Around here, we believe that thinking about thinking is the most important kind of thinking. So if you want to design a different future, the context of your thinking matters. In this episode of Christopher Lochhead: Follow Your Different, we discuss context and much more with Kevin Maney. Kevin Maney is the co-founder of Category Design Advisors, where he and his partners advise CEOs on how to design and dominate market categories. He is also one of the g...

In this special solo episode of Christopher Lochhead – Follow Your Different, I just want to share with you an element of conversation around the most recent Kyle Rittenhouse case. What I wanted to talk about is America’s biggest problem when it comes to situations like this. That is, the lack of any authentic dialogue about the matter. Too Much Yelling, Not Enough Listening Regardless on where you come out of the issue, there are some things that wasn’t properly address or we didn’t hear from...

Almost everything academic ever written about drinking and alcohol is centered on why it is bad for us. In this episode of Follow Your Different, we have the audacity to ask, “How does drinking and getting drunk make a difference to humanity?” And to answer that question, we have Edward Slingerland with us. A bit of a disclaimer before we proceed: it is clear that for some people, drinking is a horrible thing. If you’re somebody for whom drinking represents a problem, then please know you have ...

Welcome to part two of our Native Digitals series here at Follow Your Different. On this episode, we have a conversation with Hannah Grady Williams on how your business can tap into the Native Digitals workforce. For those who are not familiar of what Native Digitals are, give part one of this series a quick listen (FYD 250). Hannah Grady Williams is the Gen Z CEO Advisor, sort of like a Gen Z whisperer for CEOs and executive. She is the author of a new book called A Leader’s Guide to Unlocking...