Lochhead on Marketing

Recent Episodes

211 The Enduring Power of Positioning with Laura Ries (Part 1)

Posted August 21, 2025 • 01:02:14

This week, we sat down with marketing royalty Laura Ries, the daughter of Al Ries and Chairwoman of RIES, on Follow Your Different...

210 Is Agentic AI the End of SaaS as We Know It? | DisrupTV

Posted August 13, 2025 • 00:46:05

In a special episode from the DisrupTV studios, marketing visionaries Christopher Lochhead, Ray Wang, Vala Afshar, and guest Sunil Karkera dive deep...

Have a Legendary 2025

Posted January 1, 2025 • 00:06:59

Welcome to Lochhead on Marketing 2025! In this New Year’s episode, we reflect on the past year and look forward...

208 Clarity in Your Category POV with Katrina Kirsch | Pirate Jam

Posted November 27, 2024 • 00:48:34

On this episode of Lochhead on Marketing, we dive deep with fellow Category Pirate Katrina Kirsch into the critical importance of clarity in marketing. We...

207 Write Your Way to Market Leadership: Fernando Labastida on How Writing a Book Shapes New Markets

Posted November 6, 2024 • 01:05:08

On this episode of Lochhead on Marketing, we engage in a thought-provoking conversation with Fernando Labastida, an...