Lochhead on Marketing
Lochhead on Marketing™ is the award winning, chart topping podcast for entrepreneurs, marketers, and category designers with a different mind. Most people do not like it.
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Recent Episodes
102 The Future Just Changed and Most People Missed It
In October 2020, a 10-second video clip sold for $67,000. Just recently, that same 10-second video sold for $6.6 Million. This selling of a piece of...
101 Category Design Scorecard
This episode talks about the Category Design Scorecard and how you can use it to spot a Category Designer. It also breaks down how you can evaluate...
100 How To Write A Legendary Brand Story w/ Park Howell
Stories are incredibly powerful. It is legendary. People fall in love based on the stories they tell themselves about each other. People go to war and...
099 Why CMOs Get Fired: Results Do Not Equal No Results Plus An Excuse
On this episode, let's talk about producing legendary results in the context of CMO tenure. According to the Wall Street Journal, based on research...
098 Social Media Marketing Lie: You Have Be Everywhere on Every Platform 100 Times a Day
In this episode, let's talk about one of the dumbest social media marketing lies out there: you have to be everywhere on every platform and you need...
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