Lochhead on Marketing
Lochhead on Marketing™ is the award winning, chart topping podcast for entrepreneurs, marketers, and category designers with a different mind. Most people do not like it.
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Recent Episodes
181 My First Year As A Category Designer with Mike Bruno of Play Bigger
On this episode, we welcome Mike Bruno, Senior Category Designer at Play Bigger. Today, we dig into what it takes to make Category Design your career,...
180 How Important is Framing, Naming, & Claiming a Problem? | Pirates Perspective
On this episode, we are presenting some Pirates Perspective from our newsletter, Category Pirates.
Eddie Yoon, Christopher Lochhead and Katrina...
179 Why Do Some Companies Ship Products And Very Few Category Design Markets? | Pirates Perspective
On this episode, we are presenting some Pirates Perspective from our newsletter, Category Pirates.
Eddie Yoon, Christopher Lochhead and Katrina...
178 Apple’s New Category Design & Why(almost) No One Got It
Apple announced some powerful new stuff at their Worldwide Developer Conference. And, as usual, many people in the business press, Twitter, and in Silicon...
177 Should My Category Name Be Relevant And Relatable? | Pirates Perspective
On this episode, we are presenting some Pirates Perspective from our newsletter, Category Pirates.
Eddie Yoon and Christopher Lochhead of Category...
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