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Recent Episodes
EP6: The Submission to Omission Trap
In this episode the guys chat about the difference between playing offense and defense in business and how it relates to the current pandemic landscape....
EP5: The Pledge That Changed Us
In this episode the guys chat about how Dwayne the Rock Johnson and the TV detective Perry Mason are connected and how some unbranded ad copy to sell...
EP4: The Fake It Till You Make It Conundrum
In this episode, the guys chat about how a game of dice exposes a $9 Billion Dollar brand and how the innovation process and inventive heroes we idolize...
EP3: The Brand That Went Back for Their Future
In this episode the guys talk about how a brand had to pivot on a dime and reach back into their past to avert disaster and comeback stronger than ever...
EP2: The Man Who Bought His Way to the Top
In this episode the guys talk about the most expensive test-and-learn campaign in advertising history. Was his attempt to buy his way to the top successful?...
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