Marketing Money Podcast

Josh and John discuss how community banks can compete by understanding their strengths and investing in what makes them different. They explore brand positioning, marketing budgets and the importance of building a strategy around your bank’s unique value. The post Episode 216 | Be the Bank Only You Can Be appeared first on Marketing Money Podcast.

Josh and John dive into new research on bank marketing budgets and staffing for 2026. They break down what banks of different sizes are spending, where those dollars are going and which channels marketers believe are delivering the best returns. The post Episode 215 | Are Banks Spending Enough on Marketing? appeared first on Marketing Money Podcast.

Josh and John mark 10 years of the Marketing Money Podcast with a conversation about using AI in marketing. They explore how tools like ChatGPT and Claude can make writing, research, planning and everyday tasks more efficient while stressing the importance of privacy and human oversight. From press releases to trip planning, they share how AI can boost productivity without replacing creativity and critical thinking. The post Episode 214 | 10 Year Anniversary appeared first on Marketing Money Po

Josh and John discuss how fraud prevention, compliance, and outdated processes have made everyday banking more difficult than it needs to be. Using a recent bank account-opening experience as an example, they explore why customer experience has become a competitive advantage, how fintechs continue to raise consumer expectations, and why banks should spend as much time removing friction as they do adding security. The post Episode 213 | Security vs. Simplicity appeared first on Marketing Money P

— Josh and John discuss a new trend to explore a bigger problem in banking: the fear of standing out. They discuss why banks often copy competitors instead of creating distinctive brands, why marketing is one of the few true competitive advantages left, and how investing in brand creates long-term growth when products and pricing all look the same. The post Episode 212 | Copying The Competition Costs You appeared first on Marketing Money Podcast.

Josh and John discuss the excitement surrounding the World Cup and what bank marketers can learn from it. They explore why audiences matter more than paywalls, why positive experiences outperform negative messaging, and why banks should spend more time showing customers their value. The post Episode 211 | Why Great Customer Experiences Still Win appeared first on Marketing Money Podcast.