Episodes

Josh and John dive into new research on bank marketing budgets and staffing for 2026. They break down what banks of different sizes are spending, where those dollars are going and which channels marketers believe are delivering the best returns. The post Episode 215 | Are Banks Spending Enough on Marketing? appeared first on Marketing Money Podcast.

Josh and John mark 10 years of the Marketing Money Podcast with a conversation about using AI in marketing. They explore how tools like ChatGPT and Claude can make writing, research, planning and everyday tasks more efficient while stressing the importance of privacy and human oversight. From press releases to trip planning, they share how AI can boost productivity without replacing creativity and critical thinking. The post Episode 214 | 10 Year Anniversary appeared first on Marketing Money Po...

Josh and John discuss how fraud prevention, compliance, and outdated processes have made everyday banking more difficult than it needs to be. Using a recent bank account-opening experience as an example, they explore why customer experience has become a competitive advantage, how fintechs continue to raise consumer expectations, and why banks should spend as much time removing friction as they do adding security. The post Episode 213 | Security vs. Simplicity appeared first on Marketing Money P...

— Josh and John discuss a new trend to explore a bigger problem in banking: the fear of standing out. They discuss why banks often copy competitors instead of creating distinctive brands, why marketing is one of the few true competitive advantages left, and how investing in brand creates long-term growth when products and pricing all look the same. The post Episode 212 | Copying The Competition Costs You appeared first on Marketing Money Podcast.

Josh and John discuss the excitement surrounding the World Cup and what bank marketers can learn from it. They explore why audiences matter more than paywalls, why positive experiences outperform negative messaging, and why banks should spend more time showing customers their value. The post Episode 211 | Why Great Customer Experiences Still Win appeared first on Marketing Money Podcast.

What do stadium naming rights, FIFA sponsorship rules, and community banking have in common? More than you might think. Josh and John break down the marketing lessons hidden inside the World Cup, including brand strength, exclusivity deals, customer loyalty, and why sometimes the strongest brands are recognizable even when their logos are covered up. The post Episode 210 | Marketing Lessons from the World Cup appeared first on Marketing Money Podcast.

Live from IDX at The Reserve in Nashville, Josh and John unpack five overlooked opportunities banks should be paying attention to right now. Along the way, they explore AI fatigue, brand differentiation, and how community banks can stand out by leaning harder into what makes them human. The post Episode 209 | Live From idX appeared first on Marketing Money Podcast.

If it worked for another bank, it probably won’t work for yours. Josh and John break down the challenge of standing out in banking and why success comes down to finding and amplifying the right differentiator. The post Episode 208 | The 1% That Makes You Different appeared first on Marketing Money Podcast.

In this episode, Josh and John dive into the state of modern media, from the collapse of local journalism to the rise of citizen journalists and a landscape driven more by clicks than facts. They unpack what this shift means for banks and financial institutions, including how and where to show up in today’s noisy environment. The post Episode 207 | All Clicks. No Context. appeared first on Marketing Money Podcast.

From participation trophies to elite performers, we’ve blurred the line between participation and performance. Everyone wants to be a leader, but not everyone should be. Josh and John break down the difference between leading, managing, and following, explain how great followers make great teams, and challenge the idea that everyone should be treated the same. The post Episode 206 | Not Everyone Should Lead appeared first on Marketing Money Podcast.

Ever tried to tap your card at the pump… and it just doesn’t work? Or scanned a QR code at a restaurant that leads nowhere? Yeah—this episode is about that. John and Josh vent about all the little (and big) ways businesses make life harder for customers, then connect it back to banking—where clunky apps, over-the-top security, and broken systems can cost you real relationships. The post Episode 205 | Dark Patterns and the War on Convenience appeared first on Marketing Money Podcast.

The ads were expensive. But were they good? In this episode, Josh and John dissect the commercial chaos of this year’s big game, and what it says about the state of modern marketing. The post Episode 204 | Super Bowl, Mid Ads appeared first on Marketing Money Podcast.

Josh and John unpack how outdated assumptions can sneak into your marketing, and why it’s time to verify your “truths” before putting them in a presentation. In this episode, they break down what’s actually shifted in consumer satisfaction, why that matters more than you think, and how to keep your strategy grounded in current reality. The post Episode 203 | The Numbers Have Shifted. Did You? appeared first on Marketing Money Podcast.

Josh and John kick off the year with a challenge: stop making things so hard for your customers. From clunky logins to vendor excuses to template-filled sites, they unpack how complexity kills conversions, and why 2026 should be the year marketers fight for simplicity. The post Episode 202 | 2026 Resolution: Don’t Make Customers Regret Clicking !! appeared first on Marketing Money Podcast.

Customer experience isn’t an accident—it’s a strategy. Using Buc-ee’s as the unexpected hero of the story, Josh and John unpack how over-delivering on the basics can transform any business. Clean bathrooms, endless pumps, and great brisket aren’t the point—they’re the proof. The post Episode 201 | The Buc-ee’s Effect: When Ridiculous Wins !! appeared first on Marketing Money Podcast.

John and Josh hit the 200-episode milestone and look back on how a podcast that wasn’t supposed to happen turned into a decade-long run. They laugh about early doubts, explain why they don’t have guests, talk about how Serial changed everything, and give some honest advice to anyone thinking about starting a bank—or non-bank—podcast. The post Episode 200 | Still Rolling appeared first on Marketing Money Podcast.

The penny may be gone, but its disappearance is creating waves far bigger than its size. On this episode of Marketing Money Podcast, John and Josh explore how losing the penny impacts spending, the economy, and marketing strategies. From rounding up transactions and injecting billions into commerce to the psychology behind digital payments, they break down what a cashless future means for banks, retailers, and consumers alike. The post Episode 199 | Cents and Sensibility: Big Insights from a Ti...

When banks merge, everyone feels it—from customers to employees. John and Josh explore Huntington Bank’s acquisition of Cadence, sharing behind-the-scenes stories, marketing insights, and real human reactions. The post Episode 198 | What It’s Really Like During a Bank Merger appeared first on Marketing Money Podcast.

In this episode, John and Josh unpack how today’s fragmented media landscape challenges marketers to rethink placement, message, and value. From the simplicity of the three-channel era to the complexity of connected TV and streaming, they explore what’s changed in advertising—and what hasn’t. The hosts discuss why timeless strategy still outperforms trendy tactics, and how community banks and brands alike can win through clarity, consistency, and storytelling that resonates. The post Episode 19...

Josh and John break down why hyper-personalized marketing often overpromises and underdelivers, especially in banking. In this episode, they unpack the real cost of chasing perfect targeting and make the case for broad, clear, and consistent brand messaging. The post Episode 196 | Personalization Doesn’t Always Equal Performance appeared first on Marketing Money Podcast.

The ad worked, but the landing page didn’t. Josh and John walk through the costly disconnect between digital ads and what happens next. They cover real examples, broken user flows, and why marketing success depends on delivering the value you promise from the very first click. The post Episode 195 | Stick the Landing: Why Great Ads Deserve Great Pages appeared first on Marketing Money Podcast.

Josh and John unpack the myth of digital-only banking, the psychology of physical presence, and why selective branching is a smarter strategy than going all-in or all-out. From digital disillusionment to strategic expansion, they break down what really drives trust and relevance in today’s banking landscape. The post Episode 194 | The Branch Isn’t Dead: What People Still Want From Their Bank appeared first on Marketing Money Podcast.

Josh and John celebrate nine years of podcasting with a conversation about what really matters in bank marketing: the true target audience for bank ads. They break down why most bank marketing misses the mark, the difference between features and real benefits, and how to create campaigns that actually drive change. The post Episode 193 | Stop Selling Features: What Bank Customers Really Care About appeared first on Marketing Money Podcast.

Does a giant logo really build trust? Josh and John tackle outdated compliance mandates, the CFPB’s role in consumer perception, and how loyalty programs (done right) can teach banks to deliver value beyond the fine print. The post Episode 192 | More Than a Disclaimer: Why Compliance Isn’t Marketing appeared first on Marketing Money Podcast.